Lexus May Offer Better Deals to Keep Sales High
It used to be "the relentless pursuit of perfection." Now it's the relentless pursuit of slipping market share.
With Toyota's recent high-profile recalls, Lexus sales have slipped -- and several other companies are vying to be number one in the luxury car sector.
Bloomberg reports, "After 10 years on top in the U.S., Toyota Motor Corp.'s Lexus risks relinquishing its best-seller status among luxury brands to Daimler AG's Mercedes-Benz."
The reasons include problems with fuel leaks, engines that may stall, and roll over risk. This in addition to Toyota's 8 million vehicles recalled for defects linked to unintended acceleration.
So far in 2010, Lexus has sold 107,430 cars in the U.S. -- compared to 106,972 vehicles by its next biggest rival, Mercedes-Benz. And BMW isn't far behind with 100,632 cars sold in the U.S. through June, 2010.
Unless it cleans up its act quickly and convinces customers that its quality problems are over, Toyota's Lexus could fall behind both German brands.
This is all good news if you're planning on buying a luxury vehicle. The competition is fierce and we can expect to see some great deals being offered through the end of the year.
My Recommendation for Car ShoppersTrueCar and Edmunds are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
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About: Gregg Fidan
Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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