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Fiat 500 Sales Collapse, Dealers Desperate to Sell More

December 1, 2011

If you're a big fan of the Fiat 500 and have been waiting to buy one, you're now in luck

Sales of the tiny subcompact car have hit a wall and dealers are getting desperate.

When it first launched in March, Fiat had an ambitious goal of selling 50,000 units this year, but they only sold about 16,000 so far and sales keep dropping.

Out of 150 Fiat dealers, 29 of them didn't even sell one vehicle last month - ouch!

Fiat 500

Chrysler, the parent company of Fiat, is now offering a $500 rebate to entice buyers.

The collapse in demand for the Fiat 500 is a perfect example of why you should always wait before buying a newly introduced model.

The early adopters paid a high price to have the first one on the block.

If you're serious about purchasing the Fiat 500, make sure to use our step-by-step negotiation guide to maximize savings.

See the lowest prices on a vehicle in your area (plus see the actual incentives you qualify for)
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My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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