Car Incentives Down by as Much as 40%

$2,000 may sound like a lot, but keep in mind that most of these incentives are factored into financing, lease deals, and dealer incentives rather than cash-back offers alone.

Nissan and Ford reduced their average incentives spending by over 10% compared to last month, which may explain the large drop in Altima sales recently.

Honda has reduced their incentives by a whopping 40% compared to last year, which makes their ads touting "The Really Big Sales Event" sound ridicolous.

Here is a table showing the average incentives by the six largest manufacturers

Unfortunately, with car sales increasing and production remaining low, this is a trend that will probably continue throughout this year. It's becoming harder to negotiate great deals, and can sometimes be difficult just to even find popular vehicles in stock.

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