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Suzuki Worst Selling Car Maker of 2009

July 23, 2009

Suzuki With GM and Chrysler constantly in the news about how bad their sales have gotten, we wouldn't blame you if you thought one of the two had the worst sales performance of the year so far. But you'd be wrong.

The car maker with the worst decline in sales for 2009 is Suzuki.

Sales are down over 60% for the first half of 2009. The prices of new cars are heavily affected by supply and demand.

Obviously the demand for Suzuki has plummeted, so does that mean you can get a great deal on one? Probably, but there's a big catch with Suzuki.

The car maker hasn't done much as far as incentives go. In fact, they've been doing the opposite.

Suzuki recently lowered incentives for sales personnel to $100 per vehicle sold. It used to be $300.

There are about 380 Suzuki dealerships in the US and they only managed to sell 2,149 cars last month. That comes out to less than 6 cars per dealership. For comparison, Toyota dealers usually manage to sell more than 80 cars per dealership.

There's huge pressure for dealers to move their inventory so you should have more wiggle room when negotiating for a Suzuki.

If you've been considering a Suzuki, now looks like a great time to buy. Sales can't get much worse and dealers are awaiting the launch of the Suzuki Kizashi in October. They're hoping this will drive more traffic to showrooms and kick-start sales again. Your best bet is to buy before then.

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan

Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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