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BMW to Allow Shoppers to "Build Their Own BMW"

May 20, 2010

BMW Configuration ToolMany car shoppers wish they could easily purchase the exact vehicle with all the options and colors they desire. Unfortunately, the only way to do this right now is to special order your vehicle which usually takes several weeks and sometimes even months.

Now BMW is looking to change things by allowing consumers to "build their own BMW". With this newly launched online configuration tool, buyers can order the exact vehicle and options they want and get the vehicle delivered in as little as 2 weeks.

Take the X3. A checklist on the site offers expected options such as heated front seats ($500), a panoramic moonroof ($1,350) and xenon headlights ($900). But Also offered are offbeat choices like snowboard carrier ($67) and iPod interface adapter ($185).

Buyers can pick up their built-to-order cars in as few as two weeks after ordering. The quick turnaround time is most likely because, at least with the X3, it's being built here in America.

BMW will offer a number of inducements. For example, colors only available through the build-to-order process, or special features, like unique wheels or other packages.

If it catches on with buyers, the new tool's success could lead other automakers to follow suit, giving consumers more options... for choosing options.

My Recommendation for Car Shoppers

TrueCar and Edmunds are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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