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Mercury Offering Huge Incentives
November 18, 2010

Remaining Mercury dealerships have to move metal before the end of 2010 when their franchise agreements end.
To do so, Ford has drastically increased retail Mercury incentives for November.
The 2010 and 2011 Milan, Milan Hybrid and Mariner all have up to $3,500 cash back, nearly 60% more than what's offered on the identical Ford Fusion and Escape.
The 2010 and 2011 Grand Marquis now get upward of $5,500 cash back.
Currently there are fewer than 10,000 Mercurys left in inventory--a 35-day supply. The following incentives are good until Dec. 31.
Mercury
- 2010/2011 Milan: $3,500 cash back; $1,000 cash back and 1.9% financing for 60 months; or 0% financing for 60 months
- 2010/2011 Grand Marquis: $5,500 cash back; $1,000 cash back and 1.9% financing for 60 months; or 0% financing for 60 months (2011 only)
- 2010/2011 Mariner: $3,500 cash back; $1,000 cash back and 1.9% financing for 60 months; or 0% financing for 60 months (2011 only)
- 2010 Mountaineer: $4,500 cash back; $1,000 cash back and 1.9% financing for 60 months; or 0% financing for 60 months
- 2010 MKZ: $4,000 cash back; $1,000 cash back and 1.9% financing for 60 months; or 0% financing for 60 months
- 2011 Town Car: $4,000 cash back or 2.9% financing for 60 months
- 2011 MKX: $2,000 cash back or 3.9% financing for 60 months
- 2010 Navigator: $4,000 cash back; $1,000 cash back and 1.9% financing for 60 months; or 0% financing for 60 months
3 Steps Every Car Buyer Needs to Take to Save Maximum Money
The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:Step 1 Get Prices From My Trusted Network
Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).Select Vehicle to Get Local Pricing
Step 2 Get Prices From TrueCar / CarsDirect
TrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.Step 3 Complete my Checklist
Follow this up with my checklist to make sure you squeeze out every last bit of savings.- Gregg Fidan
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