Largest Hidden Dealer Rebates

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle, CarsDirect and NADAGuides to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2022 BMW 7 Series $89,095 $4,200
2 2022 BMW 8 Series $86,095 $3,400
3 2021 Mercedes AMG GT $90,950 $2,700
4 2022 BMW 5 Series $55,745 $2,700
5 2022 BMW X5 $62,945 $2,600
6 2022 Kia Sorento $46,165 $2,500
7 2022 Kia Stinger $37,135 $2,300
8 2022 BMW X4 M $82,595 $2,200
9 2022 BMW M5 $117,845 $2,200
10 2022 Toyota 4Runner $42,444 $2,200
11 2022 BMW X5 M $117,845 $2,100
12 2022 BMW X4 $66,995 $1,800
13 2022 BMW M3 $76,345 $1,800
14 2021 Kia Rio $17,685 $1,700
15 2021 Mercedes E-Class $55,300 $1,600
16 2022 Mercedes E-Class $56,000 $1,600
17 2022 Kia Sportage $25,265 $1,600
18 2022 Mercedes CLS $76,300 $1,600
19 2021 Mercedes CLS $73,650 $1,600
20 2022 Honda Pilot $40,285 $1,500
21 2022 BMW X6 M $121,345 $1,500
22 2021 BMW X1 $37,545 $1,500
23 2021 Kia Forte $20,385 $1,500
24 2022 BMW 3 Series $43,695 $1,400
25 2022 BMW X6 $72,245 $1,400
26 2022 BMW X7 $105,245 $1,400
27 2022 BMW 4 Series $48,395 $1,300
28 2022 BMW X3 $45,745 $1,300
29 2022 Kia K5 $25,685 $1,300
30 2022 Mercedes CLA $41,000 $1,300
31 2021 Mercedes CLA $40,100 $1,300
32 2022 BMW 2 Series $37,645 $1,300
33 2021 Toyota RAV4 $29,324 $1,300
34 2022 Toyota Highlander $40,538 $1,300
35 2021 BMW 3 Series $44,095 $1,200
36 2021 Mercedes C-Class $44,150 $1,200
37 2021 Mercedes GLE $73,400 $1,200
38 2021 Toyota C-HR $23,752 $1,200
39 2021 Mercedes A-Class $47,700 $1,200
40 2022 Kia Forte $20,585 $1,200
41 2022 BMW X3 M $80,495 $1,200
42 2021 Toyota RAV4 Prime $41,564 $1,200
43 2021 Mercedes GLA $55,550 $1,100
44 2022 Toyota Avalon $39,614 $1,100
45 2022 BMW M8 $138,695 $1,100
46 2021 Mercedes GLC Coupe $52,700 $1,000
47 2021 Mercedes GLS $77,050 $1,000
48 2022 Kia Niro $25,865 $1,000
49 2022 Mercedes GLB $41,425 $1,000
50 2021 Mercedes GLB $40,850 $1,000
51 2021 Mercedes GLC $44,885 $1,000





My Recommendation for Car Shoppers

TrueCar No-Haggle, CarsDirect, and NADAGuides are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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