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Largest Hidden Dealer Rebates

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and CarsDirect to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated) Get Price
1 2024 Mercedes S-Class $129,300 $7,700
2 2023 Mercedes S-Class $115,650 $7,600
3 2024 Infiniti QX80 $80,780 $6,200
4 2023 Mercedes CLS $79,950 $3,800
5 2024 Toyota Grand Highlander $46,673 $2,700
6 2024 Toyota 4Runner $46,974 $2,700
7 2024 Toyota Crown $41,454 $2,600
8 2024 Toyota Highlander $45,773 $2,600
9 2024 Toyota Tundra i-FORCE MAX $65,370 $2,500
10 2024 BMW M8 $141,595 $2,500
11 2023 Mercedes E-Class $57,900 $2,400
12 2024 Toyota Sienna $49,445 $2,300
13 2024 Acura MDX $53,545 $2,200
14 2024 Toyota RAV4 Prime $47,014 $2,200
15 2024 Toyota Camry $30,829 $2,200
16 2024 Toyota Tacoma $45,944 $2,100
17 2024 BMW 7 Series $99,145 $2,000
18 2024 BMW 8 Series $92,545 $2,000
19 2024 Toyota Tundra $53,178 $1,800
20 2025 Toyota Camry $36,433 $1,800
21 2025 BMW X5 $69,825 $1,800
22 2024 Mercedes GLS $88,150 $1,700
23 2025 BMW X7 $88,075 $1,700
24 2025 BMW X6 $77,525 $1,600
25 2024 BMW X3 $51,745 $1,500
26 2024 BMW X3 M $76,495 $1,500
27 2024 Toyota RAV4 $31,974 $1,500
28 2024 BMW Z4 $56,145 $1,500
29 2024 Toyota Sequoia $69,688 $1,400
30 2024 Infiniti QX55 $51,500 $1,400
31 2024 BMW 5 Series $61,095 $1,300
32 2024 Mercedes GLC Coupe $58,150 $1,300
33 2024 Mercedes E-Class $63,450 $1,300
34 2024 Mercedes GLB $62,350 $1,300
35 2023 Mercedes CLA $58,950 $1,300
36 2023 Mercedes C-Class $61,050 $1,200
37 2024 Toyota Corolla Cross $30,284 $1,200
38 2024 Honda Accord $31,005 $1,200
39 2024 BMW X1 $52,145 $1,200
40 2024 Toyota Venza $36,624 $1,100
41 2024 Toyota Corolla $23,434 $1,100
42 2024 Mercedes CLA $45,850 $1,100
43 2024 Mercedes GLE $65,400 $1,100
44 2024 BMW 3 Series $51,595 $1,100
45 2025 BMW 4 Series $53,575 $1,000
46 2024 BMW 4 Series $50,795 $1,000
47 2024 Mercedes GLA $46,500 $1,000
48 2024 Honda Ridgeline $43,975 $1,000





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About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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