Largest Hidden Dealer Rebates
Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer
cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer.
The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers
through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.
Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....
Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.
What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).
As always, I recommend using TrueCar No Haggle, CarsDirect and RydeShopper to quickly see what kind of deals you can get on these vehicles in your region.
Largest Potential Hidden Rebates Right Now
| Rank | Vehicle | MSRP | Hidden Rebate (Estimated) |
|---|---|---|---|
| 1 | 2021 BMW 7 Series | $92,095 | $11,300 |
| 2 | 2020 Mercedes AMG GT | $116,895 | $11,100 |
| 3 | 2021 BMW M8 | $141,495 | $9,400 |
| 4 | 2021 BMW 8 Series | $92,695 | $9,100 |
| 5 | 2020 Kia K900 | $60,935 | $8,900 |
| 6 | 2021 Honda Clarity | $34,395 | $8,100 |
| 7 | 2020 Mercedes S-Class | $98,995 | $8,000 |
| 8 | 2020 Infiniti QX80 | $68,145 | $6,600 |
| 9 | 2020 Infiniti QX50 | $38,275 | $5,800 |
| 10 | 2020 Infiniti QX60 | $51,275 | $5,800 |
| 11 | 2021 Infiniti QX80 | $73,545 | $5,700 |
| 12 | 2021 Infiniti Q50 | $42,725 | $4,700 |
| 13 | 2020 Infiniti Q50 | $37,425 | $4,700 |
| 14 | 2020 Acura MDX | $45,525 | $3,600 |
| 15 | 2021 Kia Stinger | $34,135 | $3,600 |
| 16 | 2021 Honda Pilot | $39,835 | $3,500 |
| 17 | 2020 Mercedes GLC Coupe | $63,995 | $3,500 |
| 18 | 2020 Mercedes CLS | $73,245 | $3,500 |
| 19 | 2020 Kia Cadenza | $38,885 | $3,400 |
| 20 | 2020 Mercedes E-Class | $55,045 | $3,300 |
| 21 | 2020 Infiniti Q60 | $42,375 | $3,200 |
| 22 | 2021 Infiniti QX50 | $38,975 | $3,100 |
| 23 | 2021 Mercedes AMG GT | $90,950 | $2,700 |
| 24 | 2020 Honda Ridgeline | $37,315 | $2,700 |
| 25 | 2020 Kia Niro | $25,765 | $2,600 |
| 26 | 2020 Mercedes SLC | $53,245 | $2,100 |
| 27 | 2021 BMW 5 Series | $55,745 | $2,100 |
| 28 | 2020 Kia Rio | $17,455 | $2,100 |
| 29 | 2020 Mercedes GLC | $43,995 | $2,100 |
| 30 | 2021 BMW X5 | $61,995 | $2,000 |
| 31 | 2021 Honda Odyssey | $36,365 | $1,800 |
| 32 | 2021 BMW X6 | $69,345 | $1,800 |
| 33 | 2021 Kia Sportage | $25,265 | $1,800 |
| 34 | 2021 Infiniti Q60 | $42,675 | $1,800 |
| 35 | 2021 Mercedes GLC | $44,885 | $1,700 |
| 36 | 2020 Honda Civic | $21,795 | $1,700 |
| 37 | 2020 Honda CR-V | $30,335 | $1,700 |
| 38 | 2021 BMW 2 Series | $38,195 | $1,600 |
| 39 | 2021 Mercedes GLE Coupe | $77,550 | $1,600 |
| 40 | 2021 Mercedes CLS | $73,650 | $1,600 |
| 41 | 2021 BMW X4 | $54,195 | $1,600 |
| 42 | 2020 Mercedes C-Class | $43,895 | $1,500 |
| 43 | 2021 Kia Seltos | $23,165 | $1,500 |
| 44 | 2021 Mercedes GLE | $79,895 | $1,500 |
| 45 | 2021 Acura ILX | $27,125 | $1,500 |
| 46 | 2021 BMW X3 | $45,235 | $1,500 |
| 47 | 2021 BMW 3 Series | $59,795 | $1,400 |
| 48 | 2021 BMW X7 | $80,145 | $1,400 |
| 49 | 2021 Honda Passport | $37,985 | $1,400 |
| 50 | 2021 Mercedes E-Class | $55,300 | $1,400 |
| 51 | 2020 Mercedes GLE | $79,445 | $1,400 |
| 52 | 2021 Kia Forte | $20,385 | $1,400 |
| 53 | 2021 Mercedes A-Class | $47,700 | $1,400 |
| 54 | 2021 Mercedes GLB | $40,850 | $1,400 |
| 55 | 2020 Mercedes A-Class | $47,220 | $1,400 |
| 56 | 2021 BMW X1 | $37,545 | $1,400 |
| 57 | 2021 Kia Sedona | $31,575 | $1,300 |
| 58 | 2021 Mercedes GLC Coupe | $65,895 | $1,300 |
| 59 | 2021 Mercedes CLA | $40,100 | $1,300 |
| 60 | 2020 Mercedes CLA | $39,295 | $1,300 |
| 61 | 2021 Kia K5 | $25,585 | $1,200 |
| 62 | 2021 Mercedes C-Class | $44,150 | $1,200 |
| 63 | 2021 Honda CR-V | $31,735 | $1,200 |
| 64 | 2021 BMW M5 | $113,045 | $1,200 |
| 65 | 2021 BMW Z4 | $52,395 | $1,200 |
| 66 | 2021 BMW X5 M | $117,395 | $1,200 |
| 67 | 2021 BMW X6 M | $120,895 | $1,100 |
| 68 | 2021 Mercedes GLA | $55,550 | $1,100 |
| 69 | 2021 Kia Rio | $17,655 | $1,100 |
| 70 | 2021 Acura TLX | $38,525 | $1,100 |
| 71 | 2021 Kia Soul | $20,265 | $1,100 |
| 72 | 2021 BMW 4 Series | $48,045 | $1,100 |
| 73 | 2021 Mercedes GLS | $77,050 | $1,000 |
| 74 | 2020 Mercedes GLS | $78,695 | $1,000 |
My Recommendation for Car Shoppers
TrueCar No-Haggle, CarsDirect, and Ryde Shopper are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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