Largest Hidden Dealer Rebates

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle, CarsDirect and NADAGuides to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2021 BMW 7 Series $92,095 $11,600
2 2021 BMW M8 $141,495 $9,500
3 2021 BMW 8 Series $92,695 $9,400
4 2020 Mercedes S-Class $98,995 $8,000
5 2021 Infiniti QX80 $73,645 $6,300
6 2022 BMW 7 Series $92,095 $4,900
7 2021 Honda Pilot $41,885 $3,700
8 2021 Toyota Avalon $38,229 $3,600
9 2021 Infiniti Q50 $42,825 $3,600
10 2021 Toyota HIGHLANDER $40,378 $3,200
11 2021 Toyota GR Supra $47,470 $3,200
12 2022 BMW 8 Series $86,095 $3,000
13 2021 Mercedes AMG GT $90,950 $2,700
14 2021 Toyota Sienna $35,855 $2,500
15 2021 Infiniti QX50 $39,075 $2,300
16 2020 Mercedes SLC $53,245 $2,100
17 2021 Toyota Venza $34,014 $2,100
18 2021 Kia Niro $25,865 $1,900
19 2021 Toyota RAV4 $29,184 $1,900
20 2021 Toyota Corolla $21,719 $1,900
21 2021 Toyota Prius $28,299 $1,900
22 2021 Toyota Camry $27,624 $1,800
23 2021 Mercedes E-Class $55,300 $1,600
24 2021 BMW X3 $45,235 $1,600
25 2021 Mercedes GLE Coupe $77,550 $1,600
26 2021 Mercedes CLS $73,650 $1,600
27 2022 Kia Stinger $37,135 $1,600
28 2021 Toyota Mirai $67,420 $1,600
29 2021 BMW Z4 $52,395 $1,500
30 2021 Toyota C-HR $23,483 $1,500
31 2021 BMW X6 $69,345 $1,500
32 2021 Kia Soul $20,265 $1,400
33 2021 Acura ILX $27,145 $1,400
34 2021 BMW 2 Series $38,195 $1,400
35 2021 BMW X5 M $117,395 $1,400
36 2021 BMW X4 $54,195 $1,400
37 2021 Toyota Prius Prime $29,474 $1,300
38 2021 BMW 5 Series $55,745 $1,300
39 2021 BMW X5 $89,695 $1,300
40 2021 Mercedes CLA $40,100 $1,300
41 2021 Mercedes GLC Coupe $65,895 $1,300
42 2021 Kia Sorento $30,565 $1,300
43 2021 BMW X1 $37,545 $1,300
44 2021 Toyota RAV4 Prime $41,359 $1,200
45 2021 BMW 3 Series $44,095 $1,200
46 2021 Mercedes C-Class $44,150 $1,200
47 2022 Kia Sportage $25,265 $1,200
48 2021 Mercedes A-Class $47,700 $1,200
49 2021 BMW 4 Series $48,045 $1,200
50 2021 Toyota Tacoma $33,903 $1,200
51 2021 BMW X6 M $120,895 $1,200
52 2021 Kia Rio $17,685 $1,100
53 2022 BMW M8 $138,695 $1,100
54 2021 Mercedes GLE $73,400 $1,100
55 2021 Mercedes GLA $55,550 $1,100
56 2021 Honda Accord $31,535 $1,100
57 2021 BMW X4 M $79,145 $1,100
58 2021 Infiniti Q60 $51,325 $1,100
59 2021 BMW X7 $80,145 $1,100
60 2021 Kia Forte $20,385 $1,000
61 2021 Mercedes GLS $77,050 $1,000
62 2021 BMW X2 $38,745 $1,000
63 2021 Mercedes GLB $40,850 $1,000
64 2021 Mercedes GLC $44,885 $1,000





My Recommendation for Car Shoppers

TrueCar No-Haggle, CarsDirect, and NADAGuides are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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