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Largest Hidden Dealer Rebates

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer.

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and CarsDirect to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated) Get Price
1 2024 Mercedes SL $112,950 $12200
2 2025 Toyota Sequoia $73,853 $5800
3 2025 Honda Ridgeline $44,430 $5000
4 2025 Mercedes GLS $90,350 $4000
5 2025 Toyota Tundra i-FORCE MAX $64,419 $3900
6 2025 Acura MDX $54,750 $3900
7 2025 Mercedes C-Class $49,600 $3900
8 2025 Toyota Land Cruiser $58,933 $3700
9 2025 Honda Accord $31,710 $3700
10 2025 Acura RDX $46,050 $3600
11 2026 BMW X7 $90,325 $3600
12 2025 Toyota Crown Signia $45,615 $3500
13 2024 Toyota Tacoma i-FORCE MAX $57,744 $3200
14 2025 Toyota Highlander $46,648 $3100
15 2025 Mercedes CLE $59,150 $3100
16 2025 Toyota Tundra $53,858 $3000
17 2025 Mercedes GLB $46,950 $3000
18 2025 Mercedes S-Class $118,900 $3000
19 2025 Mercedes GLA $44,150 $3000
20 2025 Toyota Crown $43,424 $3000
21 2025 Mercedes CLA $45,550 $3000
22 2025 Toyota Grand Highlander $48,563 $3000
23 2025 Acura TLX $46,595 $2700
24 2025 Honda Odyssey $43,670 $2500
25 2025 Infiniti QX80 $91,545 $2300
26 2025 BMW 2 Series $45,025 $2300
27 2025 BMW X3 $54,625 $2200
28 2025 BMW M8 $142,775 $2200
29 2025 Honda Pilot $47,050 $2000
30 2024 Toyota Tacoma $42,144 $2000
31 2025 BMW 8 Series $95,325 $2000
32 2024 BMW 7 Series $109,745 $2000
33 2025 Toyota Tacoma $42,959 $2000
34 2025 Toyota Camry $32,303 $1900
35 2025 BMW X2 $47,325 $1900
36 2025 BMW 7 Series $100,225 $1900
37 2025 Toyota RAV4 $32,619 $1800
38 2025 Mercedes E-Class $63,600 $1800
39 2025 Toyota Sienna $40,895 $1700
40 2025 Toyota 4Runner $44,468 $1700
41 2026 BMW X6 $79,875 $1600
42 2025 Mercedes GLE $63,000 $1600
43 2025 BMW 5 Series $70,175 $1500
44 2025 BMW X7 $88,875 $1500
45 2025 Mercedes GLE Coupe $77,550 $1500
46 2025 BMW X6 $98,175 $1500
47 2025 BMW X5 $70,425 $1400
48 2026 BMW X5 $71,075 $1400
49 2024 Toyota Prius $31,244 $1300
50 2025 Toyota Tacoma i-FORCE MAX $54,389 $1300
51 2025 Toyota Corolla $23,914 $1300
52 2024 BMW 2 Series $42,495 $1200
53 2025 Mercedes GLC Coupe $60,450 $1200
54 2024 Toyota Prius Prime $39,544 $1200
55 2025 BMW Z4 $57,475 $1200
56 2025 Mercedes GLC $50,400 $1200
57 2025 Toyota GR Corolla $42,294 $1200
58 2025 BMW 3 Series $53,725 $1100
59 2025 Toyota Corolla Cross $27,139 $1100
60 2025 BMW X1 $53,225 $1100
61 2025 BMW 4 Series $52,175 $1000
62 2025 Acura Integra $34,195 $1000
63 2025 Honda CR-V $33,745 $1000
64 2025 BMW X4 $58,425 $1000
65 2025 Toyota Prius $31,634 $1000





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About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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