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Largest Hidden Dealer Rebates

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and CarsDirect to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2022 Mercedes SL $138,550 $2,700
2 2024 Toyota Tundra $53,073 $2,700
3 2023 Toyota 4Runner $48,034 $2,700
4 2024 Toyota 4Runner $47,574 $2,500
5 2024 Toyota Highlander $46,865 $2,500
6 2023 Infiniti QX50 $41,495 $2,500
7 2024 BMW M8 $141,595 $2,400
8 2023 Mercedes S-Class $115,650 $2,400
9 2024 Toyota Grand Highlander $46,423 $2,300
10 2023 Toyota Highlander $40,773 $2,200
11 2024 BMW 7 Series $99,145 $2,000
12 2024 BMW 8 Series $92,545 $2,000
13 2024 Infiniti QX80 $76,045 $2,000
14 2023 Infiniti QX80 $74,595 $1,900
15 2023 Infiniti QX55 $55,445 $1,900
16 2023 Toyota Tacoma $41,508 $1,800
17 2023 Mercedes CLS $79,950 $1,800
18 2024 BMW X5 $68,395 $1,700
19 2024 BMW X7 $85,895 $1,700
20 2023 Mercedes C-Class $46,000 $1,600
21 2023 Mercedes GLB $42,725 $1,600
22 2024 Mercedes CLA $45,850 $1,600
23 2023 Mercedes GLA $40,500 $1,600
24 2023 Mercedes CLA $42,250 $1,600
25 2023 Toyota RAV4 Prime $46,414 $1,600
26 2024 Toyota Sienna $42,085 $1,600
27 2024 BMW X3 $51,745 $1,500
28 2024 BMW X6 $76,345 $1,500
29 2024 BMW X3 M $76,495 $1,500
30 2024 BMW Z4 $56,145 $1,500
31 2024 BMW M3 $79,095 $1,500
32 2024 Honda Accord $31,005 $1,400
33 2024 Toyota Crown $41,948 $1,400
34 2024 Mercedes GLS $88,150 $1,400
35 2024 Mercedes C-Class $48,100 $1,400
36 2024 Toyota Camry $27,515 $1,300
37 2023 Mercedes GLC Coupe $55,850 $1,300
38 2023 Infiniti QX60 $59,795 $1,300
39 2024 BMW 5 Series $61,095 $1,300
40 2023 Mercedes GLS $82,950 $1,300
41 2024 Infiniti Q50 $51,900 $1,300
42 2023 Mercedes E-Class $57,900 $1,200
43 2024 Honda Passport $43,295 $1,200
44 2023 Toyota Tundra i-FORCE MAX $65,973 $1,200
45 2024 Infiniti QX50 $48,245 $1,200
46 2024 Toyota Prius $34,723 $1,200
47 2023 Toyota Crown $41,423 $1,200
48 2024 BMW X1 $52,145 $1,200
49 2024 Toyota Corolla $23,284 $1,100
50 2023 Honda Ridgeline $43,155 $1,100
51 2023 Honda Passport $42,475 $1,100
52 2024 Toyota Tundra i-FORCE MAX $72,683 $1,100
53 2023 Toyota Tundra $51,759 $1,100
54 2024 BMW 3 Series $51,595 $1,100
55 2023 Mercedes GLC $50,250 $1,000
56 2024 Toyota RAV4 $33,134 $1,000
57 2024 Mercedes GLE $72,250 $1,000
58 2024 BMW 2 Series $52,345 $1,000
59 2024 BMW 4 Series $50,795 $1,000
60 2024 BMW M2 $65,645 $1,000





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About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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