Largest Hidden Dealer Rebates

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle, CarsDirect and RydeShopper to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2021 BMW 7 Series $92,095 $11,300
2 2020 Mercedes AMG GT $116,895 $11,100
3 2021 BMW M8 $141,495 $9,400
4 2021 BMW 8 Series $92,695 $9,100
5 2020 Kia K900 $60,935 $8,900
6 2021 Honda Clarity $34,395 $8,100
7 2020 Mercedes S-Class $98,995 $8,000
8 2020 Infiniti QX80 $68,145 $6,600
9 2020 Infiniti QX50 $38,275 $5,800
10 2020 Infiniti QX60 $51,275 $5,800
11 2021 Infiniti QX80 $73,545 $5,700
12 2021 Infiniti Q50 $42,725 $4,700
13 2020 Infiniti Q50 $37,425 $4,700
14 2020 Acura MDX $45,525 $3,600
15 2021 Kia Stinger $34,135 $3,600
16 2021 Honda Pilot $39,835 $3,500
17 2020 Mercedes GLC Coupe $63,995 $3,500
18 2020 Mercedes CLS $73,245 $3,500
19 2020 Kia Cadenza $38,885 $3,400
20 2020 Mercedes E-Class $55,045 $3,300
21 2020 Infiniti Q60 $42,375 $3,200
22 2021 Infiniti QX50 $38,975 $3,100
23 2021 Mercedes AMG GT $90,950 $2,700
24 2020 Honda Ridgeline $37,315 $2,700
25 2020 Kia Niro $25,765 $2,600
26 2020 Mercedes SLC $53,245 $2,100
27 2021 BMW 5 Series $55,745 $2,100
28 2020 Kia Rio $17,455 $2,100
29 2020 Mercedes GLC $43,995 $2,100
30 2021 BMW X5 $61,995 $2,000
31 2021 Honda Odyssey $36,365 $1,800
32 2021 BMW X6 $69,345 $1,800
33 2021 Kia Sportage $25,265 $1,800
34 2021 Infiniti Q60 $42,675 $1,800
35 2021 Mercedes GLC $44,885 $1,700
36 2020 Honda Civic $21,795 $1,700
37 2020 Honda CR-V $30,335 $1,700
38 2021 BMW 2 Series $38,195 $1,600
39 2021 Mercedes GLE Coupe $77,550 $1,600
40 2021 Mercedes CLS $73,650 $1,600
41 2021 BMW X4 $54,195 $1,600
42 2020 Mercedes C-Class $43,895 $1,500
43 2021 Kia Seltos $23,165 $1,500
44 2021 Mercedes GLE $79,895 $1,500
45 2021 Acura ILX $27,125 $1,500
46 2021 BMW X3 $45,235 $1,500
47 2021 BMW 3 Series $59,795 $1,400
48 2021 BMW X7 $80,145 $1,400
49 2021 Honda Passport $37,985 $1,400
50 2021 Mercedes E-Class $55,300 $1,400
51 2020 Mercedes GLE $79,445 $1,400
52 2021 Kia Forte $20,385 $1,400
53 2021 Mercedes A-Class $47,700 $1,400
54 2021 Mercedes GLB $40,850 $1,400
55 2020 Mercedes A-Class $47,220 $1,400
56 2021 BMW X1 $37,545 $1,400
57 2021 Kia Sedona $31,575 $1,300
58 2021 Mercedes GLC Coupe $65,895 $1,300
59 2021 Mercedes CLA $40,100 $1,300
60 2020 Mercedes CLA $39,295 $1,300
61 2021 Kia K5 $25,585 $1,200
62 2021 Mercedes C-Class $44,150 $1,200
63 2021 Honda CR-V $31,735 $1,200
64 2021 BMW M5 $113,045 $1,200
65 2021 BMW Z4 $52,395 $1,200
66 2021 BMW X5 M $117,395 $1,200
67 2021 BMW X6 M $120,895 $1,100
68 2021 Mercedes GLA $55,550 $1,100
69 2021 Kia Rio $17,655 $1,100
70 2021 Acura TLX $38,525 $1,100
71 2021 Kia Soul $20,265 $1,100
72 2021 BMW 4 Series $48,045 $1,100
73 2021 Mercedes GLS $77,050 $1,000
74 2020 Mercedes GLS $78,695 $1,000

My Recommendation for Car Shoppers

TrueCar No-Haggle, CarsDirect, and Ryde Shopper are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...


(Absolutely NO SPAM, easy to unsubscribe)
×

About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

Latest Weekly Car Buying Tips

April 2021

March 2021

February 2021

I welcome your car buying questions. Email Me and I'll be glad to answer them!