Largest Hidden Dealer Rebates

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle, CarsDirect and RydeShopper to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2021 BMW 7 Series $92,095 $11,600
2 2020 Mercedes AMG GT $116,895 $11,100
3 2021 BMW M8 $141,495 $9,500
4 2021 BMW 8 Series $92,695 $9,400
5 2020 Kia K900 $60,935 $8,900
6 2021 Toyota Land Cruiser $87,348 $8,400
7 2021 Honda Clarity $34,395 $8,100
8 2020 Mercedes S-Class $98,995 $8,000
9 2021 Infiniti QX80 $73,545 $7,000
10 2020 Infiniti QX80 $68,145 $6,400
11 2021 Toyota GR Supra $56,680 $6,100
12 2020 Infiniti QX50 $38,275 $5,600
13 2020 Acura MDX $45,525 $4,400
14 2020 Infiniti Q50 $37,425 $4,300
15 2021 Infiniti Q50 $42,725 $4,300
16 2020 Honda Accord $37,395 $3,800
17 2021 Toyota Avalon $37,338 $3,700
18 2021 Kia Stinger $34,135 $3,600
19 2021 Infiniti QX50 $38,975 $3,600
20 2021 Honda Pilot $39,835 $3,500
21 2020 Mercedes GLC Coupe $63,995 $3,500
22 2020 Mercedes CLS $73,245 $3,500
23 2021 Toyota Highlander $40,103 $3,400
24 2020 Kia Cadenza $38,885 $3,400
25 2020 Kia Niro $25,765 $3,400
26 2020 Mercedes E-Class $55,045 $3,300
27 2020 Infiniti Q60 $42,375 $3,100
28 2021 Mercedes AMG GT $90,950 $2,700
29 2020 Honda Ridgeline $37,315 $2,700
30 2021 Toyota Camry $26,224 $2,400
31 2021 Toyota Sienna $35,855 $2,300
32 2021 BMW 5 Series $55,745 $2,200
33 2021 BMW X5 $61,995 $2,200
34 2021 Toyota Venza $33,914 $2,100
35 2020 Mercedes SLC $53,245 $2,100
36 2020 Kia Rio $17,455 $2,100
37 2021 Acura RDX $39,425 $2,100
38 2020 Mercedes GLC $43,995 $2,100
39 2021 Toyota RAV4 $29,084 $2,000
40 2021 Toyota Corolla $21,719 $1,900
41 2021 Honda Odyssey $36,365 $1,800
42 2021 Kia Sportage $25,265 $1,800
43 2021 Toyota Tacoma $33,938 $1,800
44 2021 Mercedes GLC $44,885 $1,700
45 2021 BMW X6 $69,345 $1,700
46 2021 Toyota Prius $28,299 $1,700
47 2020 Honda Civic $21,795 $1,700
48 2020 Honda CR-V $30,335 $1,700
49 2021 Mercedes E-Class $55,300 $1,600
50 2021 BMW X3 $45,235 $1,600
51 2021 Mercedes GLE Coupe $77,550 $1,600
52 2021 Mercedes CLS $73,650 $1,600
53 2020 Mercedes C-Class $43,895 $1,500
54 2021 Toyota RAV4 Prime $41,209 $1,500
55 2021 Kia Seltos $23,165 $1,500
56 2021 Mercedes GLE $79,895 $1,500
57 2021 Toyota Mirai $67,420 $1,500
58 2021 Acura ILX $27,125 $1,500
59 2021 Toyota Tundra $38,264 $1,400
60 2021 Kia Forte $20,385 $1,400
61 2021 BMW 2 Series $38,195 $1,400
62 2021 Honda Passport $37,985 $1,400
63 2020 Mercedes GLE $79,445 $1,400
64 2021 Infiniti Q60 $42,675 $1,400
65 2021 BMW X4 $54,195 $1,400
66 2021 Mercedes A-Class $47,700 $1,400
67 2021 Mercedes GLB $40,850 $1,400
68 2020 Mercedes A-Class $47,220 $1,400
69 2021 BMW Z4 $52,395 $1,400
70 2021 Kia Sedona $31,575 $1,300
71 2021 BMW X7 $80,145 $1,300
72 2020 Mercedes CLA $39,295 $1,300
73 2021 Mercedes GLC Coupe $65,895 $1,300
74 2021 Mercedes CLA $40,100 $1,300
75 2021 BMW 3 Series $46,595 $1,300
76 2021 BMW X6 M $120,895 $1,300
77 2021 BMW X5 M $117,395 $1,300
78 2021 BMW X1 $37,545 $1,300
79 2021 Kia K5 $25,585 $1,200
80 2021 Mercedes C-Class $44,150 $1,200
81 2021 Honda CR-V $31,735 $1,200
82 2021 BMW 4 Series $48,045 $1,200
83 2021 Toyota Prius Prime $29,474 $1,200
84 2021 Mercedes GLA $55,550 $1,100
85 2021 Kia Rio $17,655 $1,100
86 2022 Kia Stinger $37,135 $1,100
87 2021 Toyota C-HR $23,254 $1,100
88 2021 Kia Soul $20,265 $1,100
89 2021 Mercedes GLS $77,050 $1,000
90 2021 Kia Niro $25,865 $1,000
91 2020 Mercedes GLS $78,695 $1,000
92 2021 BMW X2 $38,745 $1,000
93 2021 Honda Accord $27,565 $1,000

My Recommendation for Car Shoppers

TrueCar No-Haggle, CarsDirect, and Ryde Shopper are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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