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Largest Hidden Dealer Rebates

Hidden rebates, also known as "dealer cash", are rebates given to dealers by the manufacturer whenever they sell or lease a certain model. They're very similar to customer cash-back rebates, but instead of YOU getting the rebate, the dealer gets to keep it - all while remaining hidden from the car buyer. 

The purpose of hidden dealer rebates is to help vehicles sell or lease faster without the stigma of large discounts. In theory, dealers will pass the hidden bonus to consumers through a lower purchase price, but if you don't take the time to comparison shop multiple dealers, you may never get the discount.

Hidden rebates are difficult to figure out because they're not published anywhere - only dealers know about them. However, I've been doing a lot of data analysis on incentives and pricing, and by combining a few of my data sources, I think I may have uncovered some of these hidden incentives - I've done my best to be as accurate as possible, but....

Please note this information is highly experimental and may be inaccurate, or may not be available in your region. Furthermore, some of these hidden rebates may only be available if you lease the vehicle versus buying it. This should not be considered a comprehensive list - there are probably models that offer hidden rebates which are not listed here, and models listed here with hidden rebates only available in very select regions.

What these hidden rebates suggest is that you may be able to negotiate the hidden rebate amount off MSRP as a minimum, and perhaps be able to negotiate the full hidden rebate off Invoice Price (again, some of these hidden rebates may only be available if you lease).

As always, I recommend using TrueCar No Haggle and CarsDirect to quickly see what kind of deals you can get on these vehicles in your region.

Largest Potential Hidden Rebates Right Now

Rank Vehicle MSRP Hidden Rebate (Estimated)
1 2022 BMW 7 Series $89,495 $2,700
2 2023 BMW 8 Series $88,445 $2,700
3 2021 Mercedes AMG GT $90,950 $2,600
4 2022 BMW 8 Series $86,745 $2,600
5 2022 Kia Sorento $46,445 $2,000
6 2022 Kia Niro $30,845 $1,800
7 2022 Mercedes CLS $76,300 $1,600
8 2021 Mercedes CLS $73,650 $1,600
9 2021 Mercedes E-Class $55,300 $1,400
10 2022 Mercedes E-Class $56,000 $1,400
11 2021 Mercedes C-Class $44,150 $1,300
12 2022 Kia Stinger $37,395 $1,300
13 2021 Mercedes GLC Coupe $65,950 $1,300
14 2022 Mercedes C-Class $68,050 $1,200
15 2021 Mercedes A-Class $47,700 $1,200
16 2021 Mercedes GLE $73,400 $1,200
17 2021 Mercedes GLB $40,850 $1,200
18 2022 BMW 5 Series $59,545 $1,200
19 2022 BMW 3 Series $57,445 $1,200
20 2021 Mercedes CLA $40,100 $1,100
21 2022 Mercedes CLA $41,000 $1,100
22 2021 Mercedes GLC $44,885 $1,000
23 2021 Mercedes GLS $77,050 $1,000
24 2023 BMW 4 Series $50,720 $1,000
25 2022 BMW 2 Series $50,795 $1,000
26 2022 BMW 4 Series $50,345 $1,000
27 2022 Honda Pilot $42,755 $1,000

3 Steps Every Car Buyer Needs to Take to Save Maximum Money

The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:

Step 1 Get Prices From My Trusted Network

Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).
Select Vehicle to Get Local Pricing

Step 2 Get Prices From TrueCar / CarsDirect

TrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.

Step 3 Complete my Checklist

Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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