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GM Focuses on Increasing Sales

March 11, 2010

GM CEO Ed Whitacre is not happy with the sales performance of his company and is pushing marketing and other departments to come up with ways to sell more cars. The net result could be a boon for buyers considering a Buick, Chevrolet, GMC or Cadillac.

Part of the problem is that GM is still not hitting the levels it did before the 2008-09 bailouts, and Whitacre is concerned that a potential public offering of stock won't go well without top notch sales.

The benefit to customers is two-fold: One, the dealership network is expanding with more than 600 dealerships continuing to sell GM cars after being told they would be shut down. More dealerships means more chances to comparison shop and to play dealers against each other to lock in a lower price.

A desire for more sales will also lend itself to a higher number of incentives on cars in coming months. GM's internal structure was shaken up, but the net result is that dealers will spend less time talking with corporate officers and more time selling cars.

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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