GM Focuses on Increasing Sales
GM CEO Ed Whitacre is not happy with the sales performance of his company and is pushing marketing and other departments to come up with ways to sell more cars. The net result could be a boon for buyers considering a Buick, Chevrolet, GMC or Cadillac.
Part of the problem is that GM is still not hitting the levels it did before the 2008-09 bailouts, and Whitacre is concerned that a potential public offering of stock won't go well without top notch sales.
The benefit to customers is two-fold: One, the dealership network is expanding with more than 600 dealerships continuing to sell GM cars after being told they would be shut down. More dealerships means more chances to comparison shop and to play dealers against each other to lock in a lower price.
A desire for more sales will also lend itself to a higher number of incentives on cars in coming months. GM's internal structure was shaken up, but the net result is that dealers will spend less time talking with corporate officers and more time selling cars.
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- Gregg Fidan
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About: Gregg Fidan
Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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