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This marks the third time Ford has raised prices this year, with the latest increse adding an average of $124 or 0.4% to the sticker price.
Ford claims rapidly rising commodity costs has forced it to raise prices.
Jumps in commodity and structural costs of $2 billion in 2011 will be passed onto consumers.
But expect few grumbles, as Ford has been giving consumers what they want: better quality cars.
How much of a price increase can Ford get away with, especially with GM and surging Chrysler nipping at its heels?
Probably not much, as Ford's recent successes have hinged on small, fuel-efficient cars with hotly competitive base prices.
If you're in the market to buy a Ford, you can take advantage by purchasing a car manufactured before the price increase.

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