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Ford Drops Sync Price by $100

August 4, 2011

Talk about getting in sync with your customers.

Ford has just announced that they will be cutting the price of their Sync system by $100 on the 2012 Explorer and Edge models.

The Sync system allows you to make hands-free calls and control music and other functions with voice control.

Sync drops down to $295, from $395.

No word on whether the price cuts will impact the cost of MyFord Touch, which is an optional system with Sync built into it.

Ford says that for 2013, customers can expect a lowered pricing on Sync for Taurus, Focus, Escape and Flex.

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My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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