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Incentives Rising on Luxury Vehicles

March 22, 2012

The incentives war is heating up in the luxury car market, with manufacturers offering up to $1,500 to entice buyers into switching brands.

During an analyst webcast last week, the CFO of BMW said "... the pressure on the pricing front has increased. When it will end is, at the moment, not clear".

BMW won the sales race last year to become the best-selling luxury brand in the U.S. Lexus had held the crown for at least the past decade, and now that their production is back to normal, they're wanting the title back this year.

Lexus is currently offering $1,500 to any buyer that switches from a competing brand. The offer is good for nearly all of their models.

Audi is offering a $3,000 loyalty bonus to current Audi owners when they purchase a new A8. They're offering $2,000 on the A6, A7, and Q7 models.

The Mercedes-Benz E-Class currently comes with a $2,000 loyalty bonus and the Range Rover comes with a $1,500 bonus.

Now seems to be a good time to be shopping for a luxury vehicle. Make sure to use the CarWoo Negotiation Tool to get the best price.

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My Recommendation for Car Shoppers


TrueCar No-Haggle and Edmunds Price Promise are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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