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Incentives War Between Camry and Altima?

April 26, 2012

With the redesigned 2013 Nissan Altima hitting dealer showrooms this fall, Nissan executives are hoping it has a shot at being the number one best-selling car in America this year.

The Toyota Camry has held that spot for over 10 years, but the current Altima is only 10,000 sales behind the leader right now. And keep in mind, that's with the redesigned Camry competing against the out-dated Altima. Once the newly redesigned model comes out, analysts are expecting a 30% increase in Altima sales.

What this means for car buyers is that we could see an incentives war break out near the end of the year between the Camry and Altima. Nissan will do everything it can to get that covetted best-selling car title, which should boost sales of other vehicles in its lineup.

It's rare to see incentives on a newly redesigned model, but with Nissan's history of generous incentives and it's shot at the #1 title, it could be a very real possibility.

If you've been thinking about purchasing a family sedan and have the luxury of waiting, the end of this year should provide you a great opportunity.