Car Incentives Down by as Much as 40%
May 3, 2012
According to Edmunds.com, incentive spending on new cars has hit a seven year low, with the average incentive totalling only $2,071 per vehicle.
$2,000 may sound like a lot, but keep in mind that most of these incentives are factored into financing, lease deals, and dealer incentives rather than cash-back offers alone.
Nissan and Ford reduced their average incentives spending by over 10% compared to last month, which may explain the large drop in Altima sales recently.
Honda has reduced their incentives by a whopping 40% compared to last year, which makes their ads touting "The Really Big Sales Event" sound ridicolous.
Here is a table showing the average incentives by the six largest manufacturers
|Manufacturer||Average April Incentives||Last Month||% Change||Change from Year Ago|
|Chrysler||$2,495 ||$2,486 ||0.40%||3.90%|
|Ford||$2,360 ||$2,701 ||-12.60%||0.80%|
|GM||$3,446 ||$3,258 ||5.80%||14.30%|
|Honda||$992 ||$991 ||0.10%||-40.90%|
|Nissan||$2,136 ||$2,455 ||-13.00%||-16.30%|
|Toyota||$1,388 ||$1,371 ||1.20%||-19.80%|
|Industry||$2,071 ||$2,118 ||-2.20%||-1.80%|
Unfortunately, with car sales increasing and production remaining low, this is a trend that will probably continue throughout this year. It's becoming harder to negotiate great deals, and can sometimes be difficult just to even find popular vehicles in stock.
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- Gregg Fidan
About: Gregg Fidan
Gregg Fidan +
is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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