Honest Advice for Car Buyers
Get Weekly Tips Via Email









Car Incentives Down by as Much as 40%

May 3, 2012

According to Edmunds.com, incentive spending on new cars has hit a seven year low, with the average incentive totalling only $2,071 per vehicle.

$2,000 may sound like a lot, but keep in mind that most of these incentives are factored into financing, lease deals, and dealer incentives rather than cash-back offers alone.

Nissan and Ford reduced their average incentives spending by over 10% compared to last month, which may explain the large drop in Altima sales recently.

Honda has reduced their incentives by a whopping 40% compared to last year, which makes their ads touting "The Really Big Sales Event" sound ridicolous.

Here is a table showing the average incentives by the six largest manufacturers

ManufacturerAverage April IncentivesLast Month% ChangeChange from Year Ago
Chrysler$2,495 $2,486 0.40%3.90%
Ford$2,360 $2,701 -12.60%0.80%
GM$3,446 $3,258 5.80%14.30%
Honda$992 $991 0.10%-40.90%
Nissan$2,136 $2,455 -13.00%-16.30%
Toyota$1,388 $1,371 1.20%-19.80%
Industry$2,071 $2,118 -2.20%-1.80%

Unfortunately, with car sales increasing and production remaining low, this is a trend that will probably continue throughout this year. It's becoming harder to negotiate great deals, and can sometimes be difficult just to even find popular vehicles in stock.

But to get the best deals, start with the CarWoo Deal Finder

Get My Free Weekly Advice on Car Buying
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
  • Best Rebates, Incentives, and Lease Deals
  • Latest Car Buying Scams and Tricks
  • The Best & Worst Time to Buy a Car
  • Which Cars You Should Avoid
Enter Your Email Below

(Absolutely NO SPAM, easy to unsubscribe)
×

My Top Recommended Tools for Car Shoppers


TrueCar and Edmunds Price Promise are the quickest way to see the lowest prices available on new cars in your area. Both tools provide upfront prices from local dealers, and the deals are usually really good. It should be the first step you take when negotiating car prices. You should follow that up with my checklist to make sure you get the best possible deal.
- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

Recent Tips, News, & Incentives    RSS Feed

April 24, 2014
April 17, 2014
April 10, 2014
April 3, 2014
March 27, 2014
March 20, 2014
March 13, 2014
March 6, 2014
February 27, 2014
February 20, 2014
February 13, 2014
February 6, 2014
January 30, 2014
January 23, 2014
January 16, 2014
January 9, 2014
January 2, 2014


I welcome your car buying questions. Email Me and I'll be glad to answer them!