Cars With the Most Brand Loyalty
October 18, 2012
When a car buyer decides to stick with the same brand next time they buy a car, that's a great indication they were satisfied with the vehicle. The industry refers to this as brand loyalty, and it's taken very seriously.
Even just a 1% increase in brand loyalty can add up to hundreds of millions of dollars in extra revenue for the major auto manufacturers.
For this reason, it's smart to take a look at the vehicles that have the highest brand loyalty, and put them on your consideration list for when you're ready to buy. Buyers of the Chevrolet Sonic came in first place when it comes to loyalty, with over 60% purchasing another Chevrolet as their next vehicle. Here's the top 10 list:
| Rank |
Vehicle |
Loyalty % |
| 1 |
Chevrolet Sonic |
60.3% |
| 2 |
Ford Fusion |
59.9% |
| 3 |
Ford Flex |
56.0% |
| 4 |
Ford Edge |
55.1% |
| 5 |
Ford Five Hundred |
53.1% |
| 6 |
Toyota Prius |
51.8% |
| 7 |
Chevrolet Cruze |
51.7% |
| 8 |
Kia Forte |
51.6% |
| 9 |
Ford Escape |
51.4% |
| 10 |
Ford Fiesta |
51.2% |
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- Gregg Fidan
About: Gregg Fidan
Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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