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Cars With the Most Brand Loyalty

October 18, 2012

When a car buyer decides to stick with the same brand next time they buy a car, that's a great indication they were satisfied with the vehicle. The industry refers to this as brand loyalty, and it's taken very seriously.

Even just a 1% increase in brand loyalty can add up to hundreds of millions of dollars in extra revenue for the major auto manufacturers.

For this reason, it's smart to take a look at the vehicles that have the highest brand loyalty, and put them on your consideration list for when you're ready to buy. Buyers of the Chevrolet Sonic came in first place when it comes to loyalty, with over 60% purchasing another Chevrolet as their next vehicle. Here's the top 10 list:

Rank Vehicle Loyalty %
1 Chevrolet Sonic 60.3%
2 Ford Fusion 59.9%
3 Ford Flex 56.0%
4 Ford Edge 55.1%
5 Ford Five Hundred 53.1%
6 Toyota Prius 51.8%
7 Chevrolet Cruze 51.7%
8 Kia Forte 51.6%
9 Ford Escape 51.4%
10 Ford Fiesta 51.2%
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My Top Recommended Tools for Car Shoppers


TrueCar and Edmunds Price Promise are the quickest way to see the lowest prices available on new cars in your area. Both tools provide upfront prices from local dealers, and the deals are usually really good. It should be the first step you take when negotiating car prices. You should follow that up with my checklist to make sure you get the best possible deal.
- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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