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Roadster Expands Car Buying Service

September 1, 2016


Last year I reviewed (and recommended) Roadster.com, a new type of car buying service that makes it easy to buy or lease a new car entirely online (only available in California). Car shoppers have been loving the service, and over 120 users have given it a perfect 5 star rating on yelp.

Roadster is now expanding their service by offering it through participating dealers, called Express Storefront. The first two dealers testing the service are Toyota of Marin and Toyota of Sunnyvale, but many more are expected in the coming months.

The great thing about dealers using this service is that you can now see their lowest negotiated price on every single new car in stock (as well as used inventory). No need to call or email the dealerships for pricing, it's all available online, updated as market conditions change.

Another benefit is the ability to review service plans and other options from the comfort of your home - no more spending hours at a dealership. The vehicle you purchase online can be delivered to your home.

I know most of you don't reside near Northern California (where these initial dealers are located), but I really like the Roadster service and want to keep you guys updated on their progress.

If you do end up using the Roadster service, I'd like to hear about your experience.

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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