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Worst Deal of the Month: 2010 Toyota Prius

2010 Toyota Prius If you're an avid follower of RealCarTips, you know never to buy a car immediately after a redesign is introduced.

This is typically when demand is at its highest and supply is very limited. In this type of environment, many dealers take advantage of the situation and start price gouging their customers.

The "Cash for Clunkers" program depleted inventories of high mpg cars, especially the 2010 Prius. Inventory was already low before the government program, now it's ridiculous.

We're hearing reports that some Toyota dealers are charging markups of up to $10,000 on the 2010 Toyota Prius.

We don't understand why someone buying a $26,000 car would agree to a 40% markup, but you'd be surprised how uninformed some buyers are. Many car shoppers don't understand the law of supply and demand. If they wait until next year, after demand has died down and supply increased, they're certain to get a much better price on the vehicle.

If you're hard-headed and want to buy a 2010 Prius no matter how bad you'll get ripped off, our recommendation is to get in touch with AT LEAST 10 dealers. Have them work against each other to offer you the best price. You may be able to get one around MSRP if you're lucky.






3 Steps Every Car Buyer Needs to Take to Save Maximum Money

The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:

Step 1 Get Prices From My Trusted Network

Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).
Select Vehicle to Get Local Pricing

Step 2 Get Prices From TrueCar / CarsDirect

TrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.

Step 3 Complete my Checklist

Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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