Ford and Honda May Start Price War on Hybrids

Whenever there's a race, (even if it's a race for 2nd place), the competition will do what it takes to win.
As of September, Honda has sold 29,958 hybrids to Ford's 26,016. However, in the last few months, Ford has been quickly catching up. In July, Ford sold 2,000 more hybrids than Honda and 240 more in September. If this keeps up, Ford could beat Honda.
Our bet: Ford will likely increase incentives on their hybrids to claim the #2 spot for 2009. These incentives may be hidden through dealer cash back offers, meaning the dealer or salesperson will get an extra bonus for each hybrid they sell. This of course, can be passed on to the consumer through a lower negotiated price.
If you've been considering a hybrid, take a closer look at the offerings from Ford and Honda. That's where you're likely to get the best deal right now.
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The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:Step 1 Get Prices From My Trusted Network
Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).Step 2 Get Prices From TrueCar / CarsDirect
TrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.Step 3 Complete my Checklist
Follow this up with my checklist to make sure you squeeze out every last bit of savings.- Gregg Fidan

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