Ford Will Discontinue Mercury Brand Soon
After a 70-year run, Ford will be closing the doors on its Mercury Brand.
According to Edmunds Inside Line, "with sales down 74% since 2000, this news was certainly a matter of when, not if." Bloomberg reports the deathblow could come as early as July.
But bad news for Ford could be good news for you. If you're in the market for a new Mercury vehicle, like the 2010 Mercury Milan or Mountaineer, a short wait could bring big savings.
Attractive deals and incentives will most certainly be available as the brand winds down.
3 Steps Every Car Buyer Needs to Take to Save Maximum MoneyThe key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:
Step 1 Get Prices From My Trusted NetworkSelect the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).
Step 2 Get Prices From TrueCar / CarsDirectTrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.
Step 3 Complete my ChecklistFollow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid