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Ford Will Discontinue Mercury Brand Soon
June 3, 2010
For Ford, it looks like the planets are not in alignment.
After a 70-year run, Ford will be closing the doors on its Mercury Brand.
According to Edmunds Inside Line, "with sales down 74% since 2000, this news was certainly a matter of when, not if." Bloomberg reports the deathblow could come as early as July.
But bad news for Ford could be good news for you. If you're in the market for a new Mercury vehicle, like the 2010 Mercury Milan or Mountaineer, a short wait could bring big savings.
Attractive deals and incentives will most certainly be available as the brand winds down.
3 Steps Every Car Buyer Needs to Take to Save Maximum Money
The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:Step 1 Get Prices From My Trusted Network
Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).Select Vehicle to Get Local Pricing
Step 2 Get Prices From TrueCar / CarsDirect
TrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.Step 3 Complete my Checklist
Follow this up with my checklist to make sure you squeeze out every last bit of savings.- Gregg Fidan
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About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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