Lexus May Offer Better Deals to Keep Sales High
It used to be "the relentless pursuit of perfection." Now it's the relentless pursuit of slipping market share.
With Toyota's recent high-profile recalls, Lexus sales have slipped -- and several other companies are vying to be number one in the luxury car sector.
Bloomberg reports, "After 10 years on top in the U.S., Toyota Motor Corp.'s Lexus risks relinquishing its best-seller status among luxury brands to Daimler AG's Mercedes-Benz."
The reasons include problems with fuel leaks, engines that may stall, and roll over risk. This in addition to Toyota's 8 million vehicles recalled for defects linked to unintended acceleration.
So far in 2010, Lexus has sold 107,430 cars in the U.S. -- compared to 106,972 vehicles by its next biggest rival, Mercedes-Benz. And BMW isn't far behind with 100,632 cars sold in the U.S. through June, 2010.
Unless it cleans up its act quickly and convinces customers that its quality problems are over, Toyota's Lexus could fall behind both German brands.
This is all good news if you're planning on buying a luxury vehicle. The competition is fierce and we can expect to see some great deals being offered through the end of the year.
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The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:Step 1 Get Prices From My Trusted Network
Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).Step 2 Get Prices From TrueCar / CarsDirect
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Follow this up with my checklist to make sure you squeeze out every last bit of savings.- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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