Incentives Rising on Luxury Vehicles
During an analyst webcast last week, the CFO of BMW said "... the pressure on the pricing front has increased. When it will end is, at the moment, not clear".
BMW won the sales race last year to become the best-selling luxury brand in the U.S. Lexus had held the crown for at least the past decade, and now that their production is back to normal, they're wanting the title back this year.
Lexus is currently offering $1,500 to any buyer that switches from a competing brand. The offer is good for nearly all of their models.
Audi is offering a $3,000 loyalty bonus to current Audi owners when they purchase a new A8. They're offering $2,000 on the A6, A7, and Q7 models.
The Mercedes-Benz E-Class currently comes with a $2,000 loyalty bonus and the Range Rover comes with a $1,500 bonus.
Now seems to be a good time to be shopping for a luxury vehicle. Make sure to use the CarWoo Negotiation Tool to get the best price.
My Recommendation for Car ShoppersTrueCar No-Haggle, CarsDirect, and NADAGuides are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid