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Cars That Meet Buyer's Expectations
August 30, 2012
This week, Strategic Vision released their annual "Total Quality Awards" which ranks the quality of new vehicles based on the owner's total ownership experience.
What sets this study apart from others is that they measure things such as "owner reported delight", "future purchase intent", and "emotional attachment to vehicle". The study aims to gauge how well a car matches the buyer's explicit expectations.
Toyota led the study with the fewest reported problems per vehicle, but Volkswagen had the best overall quality. Here are the results:
Segment | Winner(s) | TQI Score |
---|---|---|
Small Car | Fiat 500 Hatchback | 869 |
Small Multi-Function | Volkswagen Golf | 874 |
Mid-Size Car | Chevrolet Volt | 913 |
Mid-Size Multi-Function | Honda Accord Crosstour | 879 |
Large Car | Dodge Charger | 911 |
Near-Luxury Car | Audi A4 Sedan | 917 |
Luxury Car | Audi A8 Sedan | 942 |
Specialty Coupe | Mini Cooper Coupe | 926 |
Convertible | Volkswagen Eos | 902 |
Premium Convertible/Roadster | BMW Z4 Roadster | 938 |
Minivan | Honda Odyssey | 872 |
Entry Utility | Volkswagen Tiguan | 877 |
Mid-Size Crossover Utility | Ford Flex | 888 |
Mid-Size Traditional Utility | Jeep Grand Cherokee | 888 |
Large Utility | Nissan Armada | 900 |
Near-Luxury Utility | Land Rover Evoque 5-Door | 928 |
Luxury Utility | BMW X6 | 936 |
Standard Pickup | Honda Ridgeline | 863 |
Full-Size Pickup | Ford F-150 | 902 |
Heavy-Duty Pickup | Ford F-250/350 | 874 |
Premium Coupe | BMW 1-Series Coupe | 922 |
Chevrolet Corvette Coupe | 921 |
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