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BMW Offering a Whopping $17,500 Hidden Dealer Incentive

January 20, 2011

Hidden Incentive M6BMW is currently offering a $17,500 hidden incentive on the 2010 BMW M6 - one of the largest incentives we've ever seen.

A hidden incentive, commonly referred to as factory-to-dealer cash, is a cash back incentive given to the dealer for each sale of that particular model.

The dealer is not obligated to pass the incentive on to the consumer, however, most do pass along most of it, especially if you use our Car Buying Method.

BMW is also currently offering a $15,000 hidden incentive on the 2010 6-Series.

For those looking to lease a BMW, there are special $0 down lease deals on the BMW 1-Series ($449 - $569/month), the 3-Series ($479 - $769/month), and the Z4 ($609 - $839/month).

Normally, BMW doesn't offer cash-back rebates, but they're even throwing that into the mix now.

You can get up to $3,500 in rebates on the 2011 BMW 335d, up to $7,500 on the BMW 750i/750Li ActiveHybrid, and up to $4,500 on the X6 ActiveHybrid.

All of these incentives are good through the end of February.

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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