GM May Offer Huge Incentives Soon
March 24, 2011
General Motors ended some popular cash and leasing incentives early this month and its retail sales are down sharply as a result, according to dealers and industry analysts.
GM is now in a tough position - they don't want to go back to the days when every car maker was offering huge incentives to keep sales strong, but now they see that sales are suffering and may decide to kick off another incentives war in order to increase market share.
GM's U.S. market share stood at 19 percent in the first 15 days of March, down from 21.5 percent for all of February when it was offering $1,000 GM loyalty cash and lease pull-ahead deals.
One Chevrolet dealer said that without loyalty cash and lease pull-forwards, his sales have dropped 25 to 35 percent from February.
Another Chevrolet dealer said losing the loyalty cash and lease deals hurt sales momentum.
It will be interesting to see what GM decides to do with incentives next month - we could possibly see a big increase in deals over the coming months so stay tuned.
Get My Free Weekly Advice on Car Buying
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
My Recommendation for Car Shoppers
and Edmunds Price Promise
are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist
to make sure you squeeze out every last bit of savings.
- Gregg Fidan
About: Gregg Fidan
Gregg Fidan +
is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
Recent Tips, News, & Incentives
July 24, 2014
July 17, 2014
July 10, 2014
July 3, 2014
June 26, 2014
June 19, 2014
June 12, 2014
June 5, 2014
May 29, 2014
May 22, 2014
May 15, 2014
May 8, 2014
May 1, 2014
April 24, 2014
April 17, 2014
April 10, 2014
April 3, 2014
March 27, 2014
March 20, 2014
I welcome your car buying questions. Email Me and I'll be glad to answer them!