RealCarTips Logo

Lexus Increases Incentives by Over 40%

September 8, 2011

Great news for Lexus shoppers - as we predicted in July, Lexus has begun increasing their incentives dramatically in an effort to gain back market share.

Lexus had been the best-selling luxury brand in the U.S. for 11 consecutive years.

With sales down over 17% this year, that's no longer the case.

BMW now holds the title of best-selling luxury brand followed closely by Mercedes-Benz.

Lexus Incentives Increase

According to Edmunds.com, Lexus increased their incentives spending a whopping 41% last month to $2,667 per unit sold. This is the biggest monthly increase by any major automotive brand in recent history.

Unfortunately for Lexus, the competition isn't just sitting idly by. Mercedes is offering a $4,000 incentive to luxury car owners if they switch from a competing brand into a Mercedes E-Class or M-Class.

Lexus has four months to gain back some market share and build momentum for 2012.

Their pain is your gain, so now is a great time to be shopping for a new Lexus. We expect incentives to remain high for the remainder of the year.

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

New York Tri-State Residents - Important:

There is a new car leasing service called Carvoy, available to NY tri-state area residents, which I recommend you try - especially if you hate the stress of haggling with car dealerships. Carvoy provides pre-negotiated lease deals, calculated with taxes and all fees incuded so you know exactly what it will cost. Here is my list of Best Carvoy deals, updated each month.

- Gregg Fidan

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
  • Best Rebates, Incentives, and Lease Deals
  • Latest Car Buying Scams and Tricks
  • The Best & Worst Time to Buy a Car
  • Which Cars You Should Avoid
Enter Your Email Below

(Absolutely NO SPAM, easy to unsubscribe)
×

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

Latest Weekly Car Buying Tips    RSS Feed

September 27, 2018
September 20, 2018
September 13, 2018
September 6, 2018
August 30, 2018
August 23, 2018
August 16, 2018
August 9, 2018
August 2, 2018
July 26, 2018
July 19, 2018
July 12, 2018
July 5, 2018
June 28, 2018
June 21, 2018
June 14, 2018
June 7, 2018
May 31, 2018
May 24, 2018
May 17, 2018
May 10, 2018
May 3, 2018
I welcome your car buying questions. Email Me and I'll be glad to answer them!