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Is it Possible to Buy a Car at Below Dealer Cost?

Every car buyer dreams of buying a car at below dealer cost, but is it really possible?

The short answer is yes, but it's difficult. The good news is that most people can buy a new car for just a couple hundred dollars above dealer cost if you follow the right steps. So how does one go about doing this?

It's mainly a matter of great timing - you have to find a dealer who is desperate to sell one more car to hit their monthly, quarterly, or yearly sales goal.

Many car manufacturers provide dealers with hidden incentives when they reach certain sales targets For example, they may give them a cash bonus of $150 for every new car sold that month - but only if they sell at least 75 cars.

Imagine if that dealer has sold 74 cars and it's near the end of the month. All they need to do is sell one more and they qualify for a $11,250 retro-active bonus. You can bet they will be offering you an incredible deal, hoping you will buy before the bonus expires.

The key here is to time your purchase near the end of the month and contact as many dealerships as you can. I recommend contacting at least 10 dealerships - the more you reach, the more likely it is you'll find a desperate dealer ready to give you a killer deal.

It's all about contacting the right dealer at the right time - it's rare, but it can and does happen.

3 Steps Every Car Buyer Needs to Take to Save Maximum Money

The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:

Step 1 Get Prices From My Trusted Network

Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).
Select Vehicle to Get Local Pricing

Step 2 Get Prices From TrueCar / CarsDirect

TrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.

Step 3 Complete my Checklist

Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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About The Author

Gregg Fidan Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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