Always Force the Dealer to Quote Price First
Therefore, it's important that you always get the dealer to quote you a price first when contacting them via phone and email (See my negotiation guide).
You are, after all, the customer and can easily walk away from the deal and take your business elsewhere. Dealerships hate it when they lose a customer to a competitor, so you should have no problem getting them to give you an offer first.
Many salesmen will try to get you to volunteer a price. They'll say things like "What's the best price you've gotten so far?", or "What price are you looking to pay?". Just tell them you just started comparison shopping and that they're the first dealership you contacted.
Any dealer unwilling to quote you a price over the phone/email is not a dealer worth doing business with, so don't even worry about it if they refuse. In my experience, dealers that are reluctant to quote prices are ones that know they are not competitive. They will do anything to try to get you to come to the showroom before quoting a price - don't do it!
My Recommendation for Car ShoppersTrueCar No-Haggle, CarsDirect, and NADAGuides are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid