How to Get Hidden Dealer Incentives
Don't ever feel bad if a dealer tells you they're not making any money on a deal - most likely they are, and it's not just peanuts either.
I regularly see hidden dealer incentives of up to $4,000 on certain models. Let me show you how to put those hidden incentives in your pocket instead of the dealers.
Since nobody knows the full extent of the incentives dealers receive, and since no dealer is going to reveal this information to the buyer, the only way to get them passed on to you is to force dealers to compete with each other.
Let them know you're geting pricing from multiple dealers and that you're going to buy from the one that offers the lowest price. New cars are commodities and dealers know this. The best method when negotiating a commodity is to get as many suppliers to bid for your business as you can.
You will naturally expose the lowest price available in your given market. Admittedly, you may not get the full hidden incentives passed on to you, but you can bet that you will get a good portion of it.
I created a step by step car buying guide which shows you exactly how to go about getting the lowest price and making sure you get all the savings available to you.
3 Steps Every Car Buyer Needs to Take to Save Maximum MoneyThe key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:
Step 1 Get Prices From My Trusted NetworkSelect the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).
Step 2 Get Prices From TrueCar / CarsDirectTrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.
Step 3 Complete my ChecklistFollow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid