Toyota Earns Top Marks in 2009 Loyalty Awards
It was the first time that GM had not received the award in a decade, and Toyota accomplished the feat with popular models such as the Toyota Prius hybrid and its Lexus RX luxury SUV line. Another Japanese maker, Honda, was honored for its customer retention efforts in marketing to various ethnicities.
Domestic automakers received higher marks for long-running models. Ford earned the nod for its Mustang in the sports car category, the second year in a row it has done so, as well as the F-Series pickup line. The Chrysler Town & Country retained its crown among minivans for the eighth straight year.
Critics' darlings like the Subaru Forester and the Range Rover were also noted beneficiaries of repeat customers, according to Polk's data for both the compact and luxury SUV segments.
Awards like these are important when considering your next car purchase because they demonstrate models that have a history of buyers who continue to enjoy them.
Here is a list of the overall winners:
3 Steps Every Car Buyer Needs to Take to Save Maximum MoneyThe key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:
Step 1 Get Prices From My Trusted NetworkSelect the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).
Step 2 Get Prices From TrueCar / CarsDirectTrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.
Step 3 Complete my ChecklistFollow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid