Toyota Earns Top Marks in 2009 Loyalty Awards
Car buyers like to stick with companies that have a proven track record of success and service. This year, Toyota was ranked first in customer loyalty by R.L. Polk and Company.
It was the first time that GM had not received the award in a decade, and Toyota accomplished the feat with popular models such as the Toyota Prius hybrid and its Lexus RX luxury SUV line. Another Japanese maker, Honda, was honored for its customer retention efforts in marketing to various ethnicities.
Domestic automakers received higher marks for long-running models. Ford earned the nod for its Mustang in the sports car category, the second year in a row it has done so, as well as the F-Series pickup line. The Chrysler Town & Country retained its crown among minivans for the eighth straight year.
Critics' darlings like the Subaru Forester and the Range Rover were also noted beneficiaries of repeat customers, according to Polk's data for both the compact and luxury SUV segments.
Awards like these are important when considering your next car purchase because they demonstrate models that have a history of buyers who continue to enjoy them.
Here is a list of the overall winners:
My Recommendation for Car Shoppers
TrueCar No-Haggle, CarsDirect, and NADAGuides are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
Latest Weekly Car Buying Tips
October 2021
- Top 100 Cheapest New Cars Oct 21, 2021
- Cars With the Largest Rebates Oct 21, 2021
- New Cars You Should Wait to Buy Oct 21, 2021
- Real Prices of Pickup Trucks Oct 21, 2021
- Top 100 Cheapest Lease Deals Oct 14, 2021
- Best Car Deals Around the Country Oct 14, 2021
- Biggest Discounts on New Cars Oct 14, 2021
- Real Prices of Midsize SUVs Oct 14, 2021
- Best Bang for Your Buck Lease Deals Oct 07, 2021
- Best Electric, Hybrid Lease Deals Oct 07, 2021
- Best 0% Finance Deals October 2021 Oct 07, 2021
- Real Prices of Compact Cars Oct 07, 2021
September 2021
- Which Cars Better to Lease or Buy Sep 30, 2021
- Worst Cars to Lease Right Now Sep 30, 2021
- Best Car Deals by Category Sep 30, 2021
- Real Prices of Midsize Cars Sep 30, 2021
- Real Prices of Large SUVs Sep 23, 2021
- Price Comparison of Subcompact SUVs Sep 16, 2021
- Best & Worst New Cars to Buy Now Sep 02, 2021
- The Best Labor Day 2021 Car Deals Sep 02, 2021
- Real Prices of Small Luxury SUVs Sep 02, 2021
- Largest Hidden Dealer Rebates Sep 02, 2021