Smart Car Buyers Take Advantage of Snow Storms
Dealerships face monthly sales quotas to maintain their operations in addition to quarterly and yearly goals. While some of them may have built in a certain amount of cushion, the lack of traffic from interested consumers has had a huge impact on their February sales figures.
Expect local salespeople in areas with heavy snowfall to be much more inclined to offer incentives and higher cash back numbers to offset the loss of sales, a process that already began with the annual Presidents' Day Weekend sales blitzes.
This is likely to continue through much of March, especially for cars beset by recall issues, including large swaths of Toyota's line and the Ford Fusion and Mercury Milan hybrids. The first quarter of 2010 ends March 31, and dealers will be looking to shore up their numbers before they issue corporate reports.
My Recommendation for Car ShoppersTrueCar No-Haggle, CarsDirect, and NADAGuides are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid