Car Incentives Down for New Cars
So, I have some good news and some bad news.
The good news is mainly for car manufacturers and dealers:
January was a very strong sales month. According to an article on The
Truth About Cars, GM and Ford both surprised analysts with
16% and 22% increases respectively, while Toyota also saw a large
increase of 26.6%. Other companies also faired very well in January,
such as Chrysler with a 16% jump, and Honda with a 13% increase.
Now for a bit of bad news - car incentives are declining. According to TrueCar.com,
the average incentive for passenger vehicles was $2,274 in January
2013, a decline of $206 (8.3%) from January 2012, and a decrease of
$317 (12.2%) from December 2012.
But not to worry, although the industry overall has been reducing
incentives, that doesn't mean you can't get a great deal on the car you
want. When you're ready to negotiate, I recommend turning to
the to find the very best deals on any new
vehicle.
Incentives Comparison
| Vehicle | Jan 2013 | Dec 2012 | Jan 2012 | % Change Jan 2012 to Jan 2013 | % Change Dec 2012 to Jan 2013 |
|---|---|---|---|---|---|
| Chrysler (Chrysler, Dodge, Jeep, Ram, Fiat) | $2,973 | $3,102 | $3,160 | -5.9% | -4.2% |
| Ford (Ford, Lincoln) | $2,643 | $2,792 | $2,886 | -8.4% | -5.3% |
| GM (Buick, Cadillac, Chevrolet, GMC) | $3,150 | $3,522 | $3,071 | 2.6% | -10.6% |
| Honda (Acura, Honda) | $1,194 | $1,657 | $2,127 | -43.9% | -27.9% |
| Hyundai/Kia | $1,243 | $1,477 | $1,198 | 3.7% | -15.8% |
| Nissan (Nissan, Infiniti) | $2,084 | $2,629 | $2,764 | -24.6% | -20.7% |
| Toyota (Lexus, Scion, Toyota) | $1,660 | $1,930 | $1,717 | -3.3% | -14.0% |
| Volkswagen (Audi, Volkswagen) | $2,276 | $2,385 | $2,171 | 4.8% | -4.6% |
| Industry | $2,274 | $2,591 | $2,481 | -8.3% | -12.2% |
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
Latest Weekly Car Buying Tips
November 2025
- Top 100 Cheapest Lease Deals Nov 13, 2025
- Biggest Discounts on New Cars November 2025 Nov 13, 2025
- New Cars with the Most Available Inventory Nov 13, 2025
- Real Prices of New Compact SUVs Nov 13, 2025
- Best 0% Finance Deals November 2025 Nov 06, 2025
- Best Bang for Your Buck Lease Deals Nov 06, 2025
- Best Electric, Hybrid Lease Deals Nov 06, 2025
- Real Prices of Large SUVs Nov 06, 2025
October 2025
- All SUV Lease Deals Compared October 2025 Oct 23, 2025
- Top 100 Cheapest New Cars Right Now Oct 23, 2025
- Price Comparison of Subcompact SUVs Oct 23, 2025
- Worst Cars to Lease Right Now Oct 16, 2025
- Best Car Deals Around the Country Oct 16, 2025
- Real Prices of Midsize SUVs Oct 16, 2025
- Real Prices of Pickup Trucks Oct 09, 2025
- Best Car Deals by Category Oct 02, 2025
- Real Prices of Compact Cars Oct 02, 2025
- Largest Hidden Dealer Rebates Oct 02, 2025



