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High Demand for 2010 Ford Taurus Means Buyers Should Wait

September 24, 2009

2010 Ford TaurusFord's newly released 2010 Taurus has given the company an unexpected surprise this year: Lots of sales.

For consumers interested in saving money, this will probably mean having to wait a while before making that purchase.

At a time when Ford's overall sales have decreased by 23.8 percent, demand for the new Taurus came out at 50 percent higher than predicted.

Ford hoped to sell around 1,100 of the vehicles during its first month, but actually pulled off selling 2,300 - over twice what was expected.

Even with such a promising start, it's still too early to tell how well the 2010's sales will fare in the coming months.

One thing is certain: if you plan on buying the new Ford Taurus, now is not the best time to do so. As a newly redesigned model that has just been released, its popularity - and price - is currently at its peak.

Check again in about six months when the supply has a chance to catch up to demand; you'll probably encounter much better prices then.

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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