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Low Sticker Prices on Dodge Ram Pickups

October 29, 2009

2010 Dodge RamPickup trucks have seen a 34% decrease in sales this year, compared to 27% for light vehicles. With such statistics, it's no wonder that Dodge - which suffered a 40% sales drop - is lowering the price on its redesigned 2010 Ram 2500 and 3500 models. These pickups will begin appearing in dealerships this November.

Dodge's strategy is simple: offer better features for the same price or lower. That's why the new heavy-duty pickups will have lower prices than the current ones. For example, the 2010 Ram 2500 regula cab 4x2 is priced at $28,165, which is $1,970 less than the 2009 model.

Besides offering attractive prices, Dodge has been making efforts to increase the quality of its pickups. In 2008, the company installed a coil-spring rear suspension - the first one since the 1960s - on the light-duty 2009 Ram 1500 in order to create a smoother ride. And the heavy-duty Ram 2500 and 3500 Crew and Mega Cabs had hydraulic dampers added for the same purpose.

Additionally, consumers have a choice between a 6.7-liter Cummins turbo-diesel and a 5.7-liter Hemi V-8 gasoline engine on the pickups they purchase.

While we at RealCarTips recommend never buying a newly designed vehicle when it first comes out, if you're looking for a high-quality pickup truck that's decently priced and has brand new styling, now is your chance to land one.

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My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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