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The Biggest Hidden Incentives Right Now

August 18, 2011

It's no secret that car companies often give dealers "hidden" cash incentives to help sell cars that aren't moving off the lot.

Known as factory-to-dealer rebates, these incentives are very common on leftover models, or current ones that aren't selling well for whatever reason.

Although dealers can deploy the cash any way they want, it usually goes to customers in the form of price discounts.

When you add factory cash to normal dealer discounts, it's easy to get below-invoice deals.

Below are the best hidden dealer incentives available right now.


My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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