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Now a Great Time to Buy a Full-Size Pickup

September 20, 2012

According to Automotive News, GM is in desperate need to sell-off their remaining inventory of 2012 and 2013 full-size pickups. They currently have over 120 days worth of supply, and they need to get it down to 80 days by the end of the year. This is great news if you're in the market for a full-size pickup.

GM has an all-new platform slated for release by late spring next year and can't afford to have a bunch of leftover models sitting on dealer lots. They are now running their truck month promotion for two months. Usually, truck month is during October, but this year they started after Labor Day. As part of truck month, GM is offering stair-step incentives on the GMC Sierra and Chevrolet Silverado. Dealers who surpass their sales target by up to 10% earn $100 per truck sold. If they beat their targets by 10 to 20 percent, they get $750 per truck, all retroactive. This is what really creates the deals. Those who sell 20 to 50% more than their target get $1,500 on each truck sold.

But GM isn't the only manufacturer offering great deals on pickups. The competition isn't going to let them take away market share that easily. I've compiled a list of the largest incentives being offered from the competition (some of these incentives only apply to certain trim levels). Please note: incentives vary by region, so don't assume your local dealer will be offering these exact rebates. You need to contact them to see what the local offers are (most won't reveal dealer cash though). I recommend you use the CarWoo Deal Finder to contact dealers and get the best deals.

TruckRebatesTrade-in CashDealer CashBonus Total Incentives
2012 Chevrolet Silverado$3,500 $1,000 $1,500  $6,000
2012 GMC Sierra $3,500 $1,000 $1,500  $6,000
2012 Ford F-Series$3,000   $1,000 $4,000
2012 Ram Trucks$4,000   $1,000 $5,000
2012 Toyota Tundra$3,500  $3,000 $1,000 $7,500

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan

Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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