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The Best Labor Day 2017 Car Deals

August 31, 2017

This Monday is Labor Day, which marks the unofficial end of summer. And for those looking to buy a new car, this weekend is historically one of the best times to do so. That's because car dealerships are frantically working to move this year's vehicles off their lots and make room for next year's models. This year is especially worrisome for dealers and manufacturers because sales have started declining.

Just as every year around this time, there are lots of great deals to be had if you know where to look. Using TrueCar's database of average selling prices, I compiled a list of the top 30 vehicles with the largest discounts off MSRP right now (this includes all incentives, rebates, and hidden dealer incentives). Kia looks to be dominating the list, with 10 vehicles discounted by at least 18% off MSRP.

Take a look at the full list below and see if any models you're interested in are on it. If so, this is a great time to move ahead with the purchase. And as always, make sure to use TrueCar No Haggle and Edmunds Price Promise to see the best prices in your area.

Top 30 Labor Day Discounts

RankVehicleMSRPAvg Sale PriceDiscountSavings %
12016 Kia Rio$18,131.00$13,263.00$4,868.0026.85%
22017 Hyundai Sonata$25,964.00$19,592.00$6,372.0024.54%
32016 Ford Taurus$31,054.00$23,675.00$7,379.0023.76%
42017 Kia Soul EV$36,013.00$27,683.00$8,330.0023.13%
52016 Kia Optima$26,251.00$20,191.00$6,059.0023.08%
62016 Kia Forte Koup$21,486.00$16,636.00$4,850.0022.57%
72017 Volkswagen Jetta$22,270.00$17,332.00$4,938.0022.17%
82016 Kia Optima Hybrid$27,463.00$21,392.00$6,072.0022.11%
92017 Dodge Journey$27,344.00$21,358.00$5,986.0021.89%
102017 Jeep Patriot$23,543.00$18,539.00$5,004.0021.25%
112017 Chevrolet Trax$23,880.00$18,823.00$5,058.0021.18%
122017 Jeep Renegade$24,849.00$19,640.00$5,209.0020.96%
132017 Chevrolet Cruze$22,312.00$17,676.00$4,636.0020.78%
142016 Ford Transit Wagon$39,295.00$31,302.00$7,993.0020.34%
152017 Kia Forte$19,709.00$15,743.00$3,965.0020.12%
162017 Volkswagen Passat$27,095.00$21,700.00$5,395.0019.91%
172017 Ram ProMaster City Cargo Van$24,690.00$19,779.00$4,911.0019.89%
182017 Chevrolet Malibu$28,163.00$22,573.00$5,590.0019.85%
192017 Kia Rio$16,374.00$13,136.00$3,238.0019.78%
202017 Ford Taurus$35,962.00$28,862.00$7,100.0019.74%
212017 Kia Rio 5-door$16,675.00$13,423.00$3,252.0019.50%
222017 FIAT 500X$26,999.00$21,735.00$5,264.0019.50%
232017 Nissan Altima$26,469.00$21,349.00$5,120.0019.34%
242017 Ford Fiesta$18,522.00$14,941.00$3,581.0019.34%
252017 Jeep Cherokee$31,201.00$25,183.00$6,018.0019.29%
262016 Ford Transit Connect$25,037.00$20,227.00$4,810.0019.21%
272017 Kia Optima Hybrid$31,489.00$25,457.00$6,031.0019.15%
282017 Hyundai Accent$16,829.00$13,656.00$3,173.0018.85%
292017 Kia Optima$27,945.00$22,731.00$5,214.0018.66%
302017 Ram 1500$44,390.00$36,141.00$8,249.0018.58%

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan

Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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