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Real Prices of Midsize Luxury Cars

January 16, 2020

If you're in the market for a new midsized luxury car, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which competing models are actually cheapest without knowing what kind of average discount they're selling for.

The first table shows the biggest average discount you can expect for each model this week, with the leftover 2020 Jaguar XF having the biggest average discount (17.8% after incentives).

You can sort the table by clicking on any column. For examle, if you want to see the cheapest sedans, sort by "Avg" column and you'll see the 2020 Lincoln MKZ is also the cheapest deal - at an average selling price of $37,402.

I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle and RydeShopper to see the best deals being offered in your local area.

Midsize Cars with Biggest Discounts Off MSRP

Year Make Model MSRP Avg % Off
2020 Jaguar XF $62,110 $51,107 17.8%
2019 Maserati Ghibli $84,331 $71,907 14.7%
2019 Chevrolet Corvette $77,102 $66,887 14.0%
2020 Jaguar F-Type $89,500 $78,955 12.4%
2019 Cadillac CTS $58,060 $51,341 11.7%
2019 Audi A6 $57,975 $51,344 11.4%
2020 Lincoln MKZ $41,995 $37,402 11.4%
2019 Mercedes E-Class $72,891 $65,754 10.2%
2019 Lincoln Continental $53,928 $48,924 9.3%
2020 Volvo S90 $57,845 $52,840 9.0%
2019 Lincoln MKZ $41,657 $37,989 8.8%
2019 Volvo S90 $58,228 $53,320 8.4%
2019 BMW 5 Series $60,445 $55,518 8.3%
2019 Lexus ES $44,000 $40,457 8.0%
2019 BMW M5 $107,345 $99,514 7.4%
2019 Lexus LC $95,580 $88,934 7.0%
2019 INFINITI Q70L $60,725 $56,453 7.0%
2019 INFINITI Q70 $59,125 $54,965 7.0%
2019 Maserati GranTurismo $158,625 $147,767 6.8%
2019 Lexus GS $57,030 $53,466 6.7%
2020 Mercedes E-Class $75,168 $70,310 6.7%
2020 BMW 5 Series $60,716 $56,836 6.5%
2019 Genesis G80 $53,678 $50,243 6.3%
2019 Cadillac CTS-V $87,990 $82,486 6.3%
2019 Mercedes AMG GT $137,673 $129,420 6.1%
2020 Lexus ES $44,314 $41,735 5.8%
2019 Porsche 911 $137,607 $130,873 5.6%
2020 Genesis G80 $54,178 $51,257 5.4%
2020 Lexus GS $59,972 $57,225 5.0%
2018 Volvo S90 $58,145 $55,391 4.7%
2020 Maserati Ghibli $79,841 $76,745 3.9%
2020 BMW M5 $107,345 $103,360 3.7%
2019 Jaguar F-Type $86,495 $83,412 3.6%
2019 Jaguar XF $58,936 $56,835 3.6%
2020 Lexus LC $96,230 $93,787 2.6%
2020 Mercedes AMG GT $148,400 $144,749 2.5%
2018 Jaguar XF $59,946 $58,518 2.4%
2019 Buick LaCrosse $41,495 $40,876 1.5%
2020 Porsche 911 $124,700 $122,785 1.5%
2018 Buick LaCrosse $40,269 $39,947 0.8%

My Recommendation for Car Shoppers

TrueCar and RydeShopper are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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