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Real Prices of Midsize Luxury Cars

December 24, 2020

If you're in the market for a new midsized luxury car, take a look at the following tables I compiled using TrueCar's average selling prices. These days, MSRP doesn't mean much since hardly anyone expects to pay that price. But it can be difficult to determine which competing models are actually cheapest without knowing what kind of average discount they're selling for.

The first table shows the biggest average discount you can expect for each model this week, with the leftover 2020 Jaguar XF having the biggest average discount (28.5% after incentives).

You can sort the table by clicking on any column. For examle, if you want to see the cheapest sedans, sort by "Avg" column and you'll see the 2020 Lincoln MKZ is the cheapest deal - at an average selling price of $35,097.

I hope you find these tables useful. As always, I recommend you use TrueCar No Haggle, RydeShopper and CarsDirect to see the best deals being offered in your local area.

Midsize Cars with Biggest Discounts Off MSRP

Year Make Model MSRP Avg % Off
2020 Jaguar XF $62,265 $44,719 28.5%
2019 Maserati Ghibli $84,331 $70,416 16.5%
2020 Lincoln MKZ $41,995 $35,097 16.5%
2019 Genesis G80 $53,678 $45,893 14.4%
2020 Lincoln Continental $61,333 $54,461 11.4%
2020 Maserati Ghibli $79,841 $70,836 11.3%
2020 Volvo S90 $57,845 $52,032 10.2%
2020 Genesis G80 $54,208 $49,552 8.7%
2020 BMW 5 Series $60,716 $56,339 7.3%
2020 Mercedes E-Class $75,168 $70,059 7.1%
2020 Audi A6 $58,345 $54,627 6.4%
2021 BMW 5 Series $61,766 $58,045 6.1%
2020 Lexus ES $44,336 $41,787 5.8%
2020 Lexus GS $58,639 $55,618 5.3%

My Recommendation for Car Shoppers

TrueCar, RydeShopper, and CarsDirect are the best way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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