Ford and Honda Have the Most Repeat Buyers
J.D. Power has just put out its 2010 Customer Retention Study, which shows how well automakers are doing at keeping existing car buyers coming back for more.
Leading the way are Ford and Honda, tied with a 62% rate of customer retention. Hyundai, Lexus and Toyota are right on their heels with a rate of 60% each.
Overall, import manufacturers have the edge on the domestics, but that gap has narrowed as customers come to realize that American automakers are producing quality cars.
Of the top 10 automakers in the study, nine are imports.
One of those is Kia, which has climbed 21 percentage points - the most of any import.
The Korean automaker now sees a 58% retention rate - 10 points above the industry average.
Here's a graphic showing how each brand did:
3 Steps Every Car Buyer Needs to Take to Save Maximum Money
The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:Step 1 Get Prices From My Trusted Network
Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).Step 2 Get Prices From TrueCar / CarsDirect
TrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.Step 3 Complete my Checklist
Follow this up with my checklist to make sure you squeeze out every last bit of savings.- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
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- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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