Ford and Honda Have the Most Repeat Buyers
Leading the way are Ford and Honda, tied with a 62% rate of customer retention. Hyundai, Lexus and Toyota are right on their heels with a rate of 60% each.
Overall, import manufacturers have the edge on the domestics, but that gap has narrowed as customers come to realize that American automakers are producing quality cars.
Of the top 10 automakers in the study, nine are imports.
One of those is Kia, which has climbed 21 percentage points - the most of any import.
The Korean automaker now sees a 58% retention rate - 10 points above the industry average.
Here's a graphic showing how each brand did:
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