Audi Can't Keep up With Demand
The luxury brand Audi is down to a 27-day supply of vehicles, finding it difficult to keep dealerships stocked.
Obviously, this is bad news for Audi buyers looking for a good deal.
Maxed out at factories in Europe and having to ship vehicles across an ocean means orders for a new Audi can take months.
And if customers face a long wait for what can be an emotion-driven buying decision, Audi risks losing sales as a result.
The waiting game hasn't stopped Audi from turning up the heat in California, though, as sales have jumped from 3.5 percent to 10 percent market share.
Beyond supply issues, Audi is also struggling to push higher-end products.
Only 15 percent of overall sales come from the A6, a number Audi hopes to stretch to 55 percent.
The automaker is hoping the A7 and diesel-powered Q7 SUVs help solve that problem as well.
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Step 1 Get Prices From My Trusted NetworkSelect the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).
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- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid