Audi Can't Keep up With Demand
The luxury brand Audi is down to a 27-day supply of vehicles, finding it difficult to keep dealerships stocked.
Obviously, this is bad news for Audi buyers looking for a good deal.
Maxed out at factories in Europe and having to ship vehicles across an ocean means orders for a new Audi can take months.
And if customers face a long wait for what can be an emotion-driven buying decision, Audi risks losing sales as a result.
The waiting game hasn't stopped Audi from turning up the heat in California, though, as sales have jumped from 3.5 percent to 10 percent market share.
Beyond supply issues, Audi is also struggling to push higher-end products.
Only 15 percent of overall sales come from the A6, a number Audi hopes to stretch to 55 percent.
The automaker is hoping the A7 and diesel-powered Q7 SUVs help solve that problem as well.
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- Gregg Fidan
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