Lexus Increases Incentives by Over 40%
Lexus had been the best-selling luxury brand in the U.S. for 11 consecutive years.
With sales down over 17% this year, that's no longer the case.
BMW now holds the title of best-selling luxury brand followed closely by Mercedes-Benz.
According to Edmunds.com, Lexus increased their incentives spending a whopping 41% last month to $2,667 per unit sold. This is the biggest monthly increase by any major automotive brand in recent history.
Unfortunately for Lexus, the competition isn't just sitting idly by. Mercedes is offering a $4,000 incentive to luxury car owners if they switch from a competing brand into a Mercedes E-Class or M-Class.
Lexus has four months to gain back some market share and build momentum for 2012.
Their pain is your gain, so now is a great time to be shopping for a new Lexus. We expect incentives to remain high for the remainder of the year.
My Recommendation for Car ShoppersTrueCar No-Haggle, CarsDirect, and NADAGuides are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid