Real Prices of New Cars

Most car shoppers know that the MSRP (manufacturer suggested retail price) is BS, however it's difficult to know just how much of a discount you should aim for since each model has its own supply and demand dynamics. Some can have discounts of over 25% while others actually sell at MSRP.

The purpose of this page is to quickly give you an idea of what kind of discounts you should expect to pay for current 2020 and 2021 models.

Prices Updated: Apr 14, 2021. (Discounts include incentives and rebates)
Vehicle 2021 Model 2020 Model
Discount % Off Discount % Off
Acura ILX Prices $3,044 10.1% $3,350 11.3%
Acura MDX Prices -- $7,735 15%
Acura MDX Hybrid Prices -- $7,080 12.3%
Acura NSX Prices -- $7,682 4.8%
Acura RDX Prices $4,267 9.8% --
Acura TLX Prices $3,459 8% --
Alfa Romeo 4C Prices -- $5,078 7.4%
Alfa Romeo Giulia Prices $5,652 12.5% $8,445 19.2%
Alfa Romeo Stelvio Prices $6,025 13.9% $7,228 16.9%
Audi A3 Prices -- $4,968 13.9%
Audi A4 Prices $3,212 7.8% --
Audi A4 allroad Prices $1,651 3.6% --
Audi A5 Prices $3,289 7.3% --
Audi A5 Sportback Prices $3,186 7.2% --
Audi A6 Prices $3,583 6.2% --
Audi A6 allroad Prices $2,393 3.6% --
Audi A7 Prices $3,321 4.6% --
Audi A8 Prices $4,181 4.5% --
Audi A8 Plug-in Hybrid Prices $4,074 4.2% --
Audi Q3 Prices $2,863 7.7% --
Audi Q5 Prices $3,497 7.9% --
Audi Q5 Plug-in Hybrid Prices $3,458 6.5% --
Audi Q7 Prices $4,542 7.6% --
Audi Q8 Prices $3,933 5.7% --
Audi R8 Prices -- $18,565 9.8%
Audi RS 3 Prices -- $2,061 3.6%
Audi RS 5 Prices $1,358 1.8% --
Audi RS Q8 Prices $488 0.4% --
Audi S3 Prices -- $3,966 9%
Audi S4 Prices $3,155 6.2% --
Audi S5 Prices $2,143 4% --
Audi S5 Sportback Prices $2,453 4.6% --
Audi S6 Prices $2,323 3.1% --
Audi S7 Prices $2,479 2.9% --
Audi S8 Prices $3,946 3% $14,283 11%
Audi SQ5 Prices $2,938 5.4% --
Audi SQ7 Prices $3,224 3.7% --
Audi SQ8 Prices $2,018 2.2% --
Audi TT Prices $1,988 3.9% --
Audi TT RS Prices -- $1,387 2%
Audi TTS Prices -- $1,122 2%
Audi e-tron Electric Prices $4,714 6.9% --
BMW 2 Series Prices $3,303 9% --
BMW 3 Series Prices $4,606 9.1% --
BMW 3 Series Plug-in Hybrid Prices $4,077 8.6% --
BMW 4 Series Prices $3,825 7.1% --
BMW 5 Series Prices $4,730 8.2% --
BMW 5 Series Plug-in Hybrid Prices $4,437 7.6% --
BMW 7 Series Prices $12,588 14.3% --
BMW 7 Series Plug-in Hybrid Prices $4,778 4.9% --
BMW 8 Series Prices $9,362 9.4% $12,144 12.3%
BMW M2 Prices $697 1.2% $1,570 2.6%
BMW M5 Prices $6,690 6.4% --
BMW M8 Prices $10,096 7.7% $18,299 13.1%
BMW X1 Prices $3,440 9.5% --
BMW X2 Prices $3,487 8.8% $3,819 10.2%
BMW X3 Prices $4,083 9.3% --
BMW X3 M Prices $4,288 6.1% --
BMW X3 Plug-in Hybrid Prices $4,272 8.4% --
BMW X4 Prices $3,551 6.2% --
BMW X4 M Prices $3,562 4.8% --
BMW X5 Prices $4,776 7.9% --
BMW X5 M Prices $6,701 6.3% --
BMW X5 Plug-in Hybrid Prices $5,040 7.6% --
BMW X6 Prices $4,163 6.3% --
BMW X6 M Prices $3,069 2.8% --
BMW X7 Prices $6,171 8.1% --
BMW Z4 Prices $1,549 2.7% --
BMW i3 Electric Prices -- $3,451 7.1%
Buick Enclave Prices $7,704 16.5% $10,504 22.5%
Buick Encore Prices $5,795 22.1% $7,985 27.9%
Buick Encore GX Prices $4,083 15.1% $6,182 22.9%
Buick Envision Prices -- $9,508 26.8%
Cadillac CT4 Prices $3,834 9.7% $5,524 14.2%
Cadillac CT5 Prices $5,585 13.4% $5,496 13.1%
Cadillac Escalade Prices $4,170 4.8% $4,194 4.7%
Cadillac Escalade ESV Prices $3,669 4.2% $4,817 5.3%
Cadillac XT4 Prices $7,067 17.9% $7,037 17.9%
Cadillac XT5 Prices $7,908 16.7% $8,660 16.8%
Cadillac XT6 Prices $8,761 17.1% $8,471 15.8%
Chevrolet Blazer Prices $5,615 13.5% --
Chevrolet Bolt Electric Prices -- $13,809 34.9%
Chevrolet Camaro Prices $2,363 5.5% --
Chevrolet Colorado Prices $3,942 14.3% --
Chevrolet Equinox Prices $5,402 17.4% $6,980 21.6%
Chevrolet Malibu Prices $3,596 13.4% $5,602 20.9%
Chevrolet Silverado 1500 Prices $6,100 15.1% $5,870 19.5%
Chevrolet Silverado 2500HD Prices $5,204 13.5% $5,370 14.1%
Chevrolet Silverado 3500HD Prices $3,744 8.3% $4,980 9.3%
Chevrolet Sonic Prices -- $2,942 15.1%
Chevrolet Spark Manual Prices $1,623 9.7% $2,532 14.9%
Chevrolet Suburban Prices $2,760 4.3% --
Chevrolet Tahoe Prices $2,441 3.9% --
Chevrolet Trailblazer Prices $3,340 12.5% --
Chevrolet Traverse Prices $4,301 9.7% $5,134 12.5%
Chevrolet Trax Prices $3,972 16.6% $6,666 26.9%
Chrysler 300 Prices $4,799 13.8% $5,062 13.7%
Chrysler Pacifica Prices $7,194 16.4% $6,790 16.3%
Chrysler Pacifica Plug-in Hybrid Prices $8,346 17.8% $10,155 22.5%
Chrysler Voyager Prices -- $5,617 18.8%
Dodge Challenger Prices $5,052 14.6% $8,463 25%
Dodge Charger Prices $4,787 13.3% $7,121 19.9%
Dodge Durango Prices $4,549 11.5% --
Dodge Grand Caravan Prices -- $4,315 14%
Dodge Journey Prices -- $4,484 16.2%
FIAT 124 Spider Prices -- $6,635 23.2%
FIAT 500X Prices $2,811 9.7% $5,802 20.6%
Ford Bronco Sport Prices $1,405 4.4% --
Ford EcoSport Prices $4,259 15.8% $7,077 29.1%
Ford Edge Prices -- $7,266 19.9%
Ford Escape Prices -- $6,108 21.6%
Ford Escape Hybrid Prices -- $5,240 16.3%
Ford Escape Plug-in Hybrid Prices -- $3,327 9%
Ford Expedition Prices $4,485 7% $9,060 13.5%
Ford Explorer Prices $3,735 9.8% $7,625 19.1%
Ford F-150 Prices $4,903 14.3% $8,107 24.2%
Ford F-250 Prices $2,362 6.2% $2,508 6.6%
Ford F-350 Prices $2,473 6.1% $2,848 4.7%
Ford F-450 Prices $1,879 3.4% --
Ford Fusion Prices -- $6,069 21.1%
Ford Fusion Energi Plug-in Hybrid Prices -- $7,245 19%
Ford Fusion Hybrid Prices -- $6,572 20.2%
Ford Mustang Prices -- $4,535 11.6%
Ford Ranger Prices -- $5,063 15.8%
Ford Transit Connect Prices -- $3,971 13.2%
GMC Acadia Prices $6,732 15.8% --
GMC Canyon Prices $4,169 15.1% --
GMC Sierra 1500 Prices $6,973 15% --
GMC Sierra 2500HD Prices $2,726 4.9% --
GMC Sierra 3500HD Prices $2,261 4.5% --
GMC Terrain Prices $6,116 18.4% $8,316 23.8%
GMC Yukon Prices $3,845 6.7% --
GMC Yukon XL Prices $4,024 6.7% --
Genesis G70 Prices $3,006 7.4% --
Genesis G80 Prices $2,995 5.6% --
Genesis G90 Prices $1,535 2% $5,770 7.5%
Genesis GV80 Prices $1,665 3.3% --
Honda Accord Prices $3,499 9.9% $3,777 13.4%
Honda Accord Hybrid Prices $4,269 13.1% $3,527 11%
Honda CR-V Prices $2,650 8.7% $3,230 10.7%
Honda CR-V Hybrid Prices $2,895 8.3% $3,357 10.1%
Honda Civic Prices -- $2,698 11%
Honda Civic Manual Prices $1,857 6.9% --
Honda Clarity Plug-in Hybrid Prices $5,570 15.4% $3,827 10.6%
Honda Fit Manual Prices -- $1,365 7.2%
Honda HR-V Prices $3,196 12.1% $2,070 8.5%
Honda Insight Hybrid Prices $2,791 10.7% $2,809 10.8%
Honda Odyssey Prices $4,661 11.6% $4,649 11.6%
Honda Passport Prices $4,386 10.6% $3,900 9.5%
Honda Pilot Prices $5,437 11.7% --
Honda Ridgeline Prices -- $3,853 10.6%
Hyundai Accent Manual Prices $1,850 10.1% --
Hyundai Elantra Dual Clutch Prices -- $4,801 22.2%
Hyundai Ioniq Hybrid Prices -- $3,962 13.2%
Hyundai Ioniq Plug-in Hybrid Prices -- $9,254 30.4%
Hyundai Kona Prices $5,500 20.2% $5,011 18.9%
Hyundai Palisade Prices $1,847 4.8% --
Hyundai Santa Fe Prices -- $4,140 12.7%
Hyundai Sonata Prices $4,023 14.1% $4,487 16%
Hyundai Sonata Hybrid Prices $3,822 12.1% $5,178 16.3%
Hyundai Tucson Prices $5,365 18.8% $4,187 13.9%
Hyundai Veloster Manual Prices $1,434 5.7% --
Hyundai Venue Prices $3,023 14.2% --
INFINITI Q50 Prices $7,220 15.2% --
INFINITI Q60 Prices $3,469 6.9% --
INFINITI QX50 Prices $7,134 14.9% --
INFINITI QX60 Prices -- $8,537 17.1%
INFINITI QX80 Prices $8,620 11% --
Jaguar E-Pace Prices -- $6,032 12.9%
Jaguar F-Pace Prices -- $6,230 11.2%
Jaguar F-Type Prices $13,384 14% $1,974 1.9%
Jaguar I-PACE Electric Prices -- $12,173 16%
Jaguar XF Prices -- $2,413 4.3%
Jeep Cherokee Prices $5,527 17.4% $2,430 7.5%
Jeep Compass Prices $5,035 17.8% $1,804 6.3%
Jeep Gladiator Prices $3,725 9.6% $2,269 5.5%
Jeep Grand Cherokee Prices $5,491 13% $2,992 8.3%
Jeep Renegade Prices $4,679 18.2% $6,774 25.8%
Jeep Wrangler Prices $2,427 6.7% $1,690 4.7%
Kia Forte Manual Prices $4,178 19.1% $1,566 7.4%
Kia K5 Prices $1,575 5.5% --
Kia Niro Hybrid Prices -- $4,248 13.8%
Kia Niro Plug-in Hybrid Prices -- $2,007 6.1%
Kia Rio Prices -- $2,806 15.8%
Kia Sedona Prices $4,376 12.1% --
Kia Seltos Prices $1,657 7.2% --
Kia Sorento Prices $1,456 3.8% --
Kia Soul Manual Prices $3,613 15.9% --
Kia Sportage Prices $4,101 14.4% --
Kia Stinger Prices $4,357 9.6% --
Land Rover Defender Prices -- $1,351 2.2%
Land Rover Discovery Prices -- $4,776 7.9%
Land Rover Discovery Sport Prices -- $5,910 13.5%
Land Rover Discovery Sport Hybrid Prices -- $5,100 9.5%
Land Rover Discovery Diesel Prices -- $1,667 2.6%
Land Rover Range Rover Prices -- $3,448 3.6%
Land Rover Range Rover Evoque Prices -- $4,510 8.9%
Land Rover Range Rover Sport Diesel Prices $1,469 1.8% --
Land Rover Range Rover Sport Hybrid Prices $1,198 1.5% --
Land Rover Range Rover Sport Plug-in Hybrid Prices $718 0.9% --
Land Rover Range Rover Velar Prices -- $5,976 9.3%
Land Rover Range Rover Diesel Prices $1,914 1.9% --
Lexus ES Prices $2,987 6.6% --
Lexus ES Hybrid Prices $2,382 5.1% --
Lexus GX Prices $4,268 7.5% --
Lexus IS Prices $3,053 7% --
Lexus LC Prices $654 0.7% --
Lexus LC Hybrid Prices $234 0.2% --
Lexus LS Prices $4,528 5.5% $2,890 3.6%
Lexus LS Hybrid Prices -- $3,908 4.6%
Lexus LX Prices $5,594 6.2% --
Lexus NX Prices $2,800 6.8% --
Lexus NX Hybrid Prices $2,764 6.1% --
Lexus RC Prices $1,958 4% --
Lexus RX Prices $3,031 6.1% --
Lexus RX Hybrid Prices $2,851 5.4% --
Lexus UX Prices $2,747 7.6% --
Lexus UX Hybrid Prices $2,824 7.3% --
Lincoln Aviator Prices $4,291 7.8% $4,184 7.6%
Lincoln Continental Prices -- $8,072 13.9%
Lincoln Corsair Prices $2,897 7.1% $5,251 12.5%
Lincoln MKZ Prices -- $9,721 24.1%
Lincoln MKZ Hybrid Prices -- $7,988 18.4%
Lincoln Nautilus Prices -- $5,151 11.3%
Lincoln Navigator Prices -- $5,370 6.5%
MINI Clubman Prices $2,055 6.7% $3,697 11.6%
MINI Cooper Prices $1,494 4.5% --
MINI Countryman Prices $2,480 8% $3,974 13%
MINI Countryman Plug-in Hybrid Prices $218 0.5% $818 2.1%
MINI Hardtop Prices $1,740 6.6% --
Maserati Ghibli Prices $8,222 9.6% $9,428 11.4%
Maserati Levante Prices $6,294 6.7% $8,456 9%
Maserati Quattroporte Prices -- $12,746 11.5%
Mazda CX-3 Prices $1,747 8% $2,827 12.2%
Mazda CX-30 Prices $1,749 6.4% --
Mazda CX-5 Prices $2,221 6.7% $4,596 14%
Mazda CX-9 Prices $2,899 6.8% --
Mazda MX-5 Miata Prices -- $2,766 8.3%
Mazda Mazda3 Prices $2,603 10.8% --
Mazda Mazda6 Prices $2,555 8.3% $2,658 9%
Mercedes A-Class Prices $2,963 8.5% $3,045 9%
Mercedes AMG GT Prices $3,000 2.8% $10,587 7.1%
Mercedes C-Class Prices $3,955 8% $5,354 10.7%
Mercedes CLA Prices $2,489 6.4% $3,418 9.1%
Mercedes CLS Prices $4,628 6.5% $6,036 8.5%
Mercedes E-Class Prices $5,137 9.3% $6,048 11%
Mercedes GLA Prices $3,204 8.6% --
Mercedes GLB Prices $3,831 9.8% --
Mercedes GLC Prices $5,091 11.5% --
Mercedes GLC Coupe Prices $2,550 4.3% --
Mercedes GLE Prices $4,081 7.3% --
Mercedes GLE Coupe Prices $2,008 2.6% --
Mercedes GLS Prices $1,529 1.9% --
Mercedes S-Class Prices $2,990 1.7% $21,636 15.5%
Mercedes SL Prices -- $6,940 6.8%
Mitsubishi Eclipse Cross Prices -- $2,258 8.1%
Mitsubishi Mirage Manual Prices -- $2,209 12.5%
Mitsubishi Outlander Prices -- $4,247 15.1%
Mitsubishi Outlander Sport Prices $3,902 14.5% $1,955 7.6%
Mitsubishi Outlander Plug-in Hybrid Prices -- $3,970 9.8%
Nissan 370Z Prices -- $900 2.4%
Nissan Altima Prices $5,157 18.2% $5,543 18.4%
Nissan Armada Prices -- $7,700 14%
Nissan Frontier Prices -- $4,000 14.1%
Nissan GT-R Prices $1,685 1.2% $2,013 1.3%
Nissan Kicks Prices -- $4,431 20.6%
Nissan LEAF Electric Prices -- $9,806 25.6%
Nissan Maxima Prices $5,133 12.4% $6,123 15.5%
Nissan Murano Prices -- $8,401 21.7%
Nissan Pathfinder Prices -- $6,873 18.1%
Nissan Rogue Prices $3,050 9.9% $3,683 12.1%
Nissan Rogue Sport Prices -- $6,422 24.1%
Nissan Sentra Prices $2,873 13.4% $3,701 17.4%
Nissan Titan Prices $7,213 14.5% --
Nissan Titan XD Prices $7,021 12.7% --
Nissan Versa Manual Prices $2,544 14.2% $2,706 15.3%
Porsche 718 Boxster Prices $1,277 1.8% --
Porsche 718 Cayman Prices $1,457 2.1% $1,069 1.1%
Porsche 911 Prices $1,661 1.6% $4,127 3.7%
Porsche Cayenne Prices $3,793 4% $7,159 8.1%
Porsche Cayenne Hybrid Prices -- $7,289 5.7%
Porsche Macan Prices $3,189 4.8% $5,176 8.4%
Porsche Panamera Prices -- $6,549 6.8%
Porsche Panamera Hybrid Prices -- $6,480 4.8%
Porsche Taycan Electric Prices -- $8,773 6.3%
Ram 1500 Prices $5,096 13.2% $4,984 10%
Ram 1500 Classic Prices $6,178 16.7% $7,815 21.2%
Ram 2500 Prices $3,095 7.5% $4,103 8.1%
Ram 3500 Prices $3,587 6.1% $3,816 7.3%
Ram ProMaster City Wagon Prices -- $4,407 15.3%
Subaru Ascent Prices $4,107 10.1% --
Subaru BRZ Manual Prices -- $1,783 5.7%
Subaru Crosstrek Manual Prices $2,389 9.3% --
Subaru Forester Prices $2,988 9.7% --
Subaru Impreza Manual Prices $1,716 7.3% --
Subaru Legacy Prices $2,506 8.4% --
Subaru Outback Prices $3,448 9.8% --
Subaru WRX Manual Prices -- $2,235 6.5%
Toyota 4Runner Prices $2,911 6.8% --
Toyota 86 Prices -- $2,511 8.3%
Toyota Avalon Prices $5,981 14.9% $3,757 9.1%
Toyota Avalon Hybrid Prices $6,089 14.8% $4,600 11.1%
Toyota C-HR Prices $2,701 10.7% --
Toyota Camry Prices $3,950 13.7% $2,966 10.8%
Toyota Camry Hybrid Prices $4,225 13.7% $2,918 9.2%
Toyota Corolla Prices $3,577 14.5% --
Toyota Corolla Hybrid Prices $4,895 19.9% --
Toyota GR Supra Prices $4,521 8.8% --
Toyota Highlander Prices $4,868 11.6% $4,041 9.2%
Toyota Highlander Hybrid Prices $5,579 12.5% $3,393 7.4%
Toyota Land Cruiser Prices $4,787 5.4% --
Toyota Prius Prime Plug-in Hybrid Prices $6,417 20.4% --
Toyota Prius Hybrid Prices $4,211 14.4% --
Toyota RAV4 Prices $2,723 9% --
Toyota RAV4 Hybrid Prices $2,350 7.2% --
Toyota Sequoia Prices $2,861 4.8% $3,837 6.1%
Toyota Sienna Prices $3,904 10.4% --
Toyota Tacoma Prices $2,012 7.1% --
Toyota Tundra Prices $3,411 7.2% --
Toyota Venza Prices $3,540 9.6% --
Volkswagen Arteon Prices $4,899 10.6% $5,742 14.3%
Volkswagen Atlas Prices $4,465 12.6% --
Volkswagen Atlas Cross Sport Prices $5,293 11.5% $5,060 13.6%
Volkswagen Golf GTI Manual Prices $2,426 7.1% --
Volkswagen Golf Manual Prices $2,204 9% $3,329 13.6%
Volkswagen Jetta Manual Prices $2,978 11.7% $3,920 15.2%
Volkswagen Passat Prices $3,346 12% $3,707 13.2%
Volkswagen Tiguan Prices $3,994 12% --
Volvo S60 Prices $6,668 15.9% $5,230 12.6%
Volvo S60 Plug-in Hybrid Prices $6,403 11.6% $1,931 3.2%
Volvo S90 Prices $4,275 7.8% $7,157 13.4%
Volvo S90 Plug-in Hybrid Prices $2,048 3.4% $2,082 3.2%
Volvo V60 Prices $2,706 5.8% $2,752 6.5%
Volvo V60 Cross Country Prices $3,984 8.6% $5,785 12.6%
Volvo V60 Plug-in Hybrid Prices -- $2,215 3.2%
Volvo V90 Prices $2,940 5% $1,928 3.2%
Volvo V90 Cross Country Prices $2,617 4.7% $5,666 10.2%
Volvo XC40 Prices $3,432 8.5% --
Volvo XC60 Prices $5,638 11% --
Volvo XC60 Plug-in Hybrid Prices $5,645 9.1% --
Volvo XC90 Prices $5,597 10.6% --
Volvo XC90 Plug-in Hybrid Prices $6,768 9.9% --

My Recommendation for Car Shoppers

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- Gregg Fidan

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