Real Prices of New Cars

Most car shoppers know that the MSRP (manufacturer suggested retail price) is BS, however it's difficult to know just how much of a discount you should aim for since each model has its own supply and demand dynamics. Some can have discounts of over 25% while others actually sell at MSRP.

The purpose of this page is to quickly give you an idea of what kind of discounts you should expect to pay for current 2020 and 2021 models.

Prices Updated: May 07, 2021. (Discounts include incentives and rebates)
Vehicle 2021 Model 2020 Model
Discount % Off Discount % Off
Acura ILX Prices $3,057 10.2% --
Acura MDX Prices -- $7,755 15.1%
Acura MDX Hybrid Prices -- $7,130 12.4%
Acura RDX Prices $4,003 9.2% --
Acura TLX Prices $3,715 8.2% --
Alfa Romeo 4C Prices -- $136 0.2%
Alfa Romeo Giulia Prices $5,920 12.9% $8,525 19.3%
Alfa Romeo Stelvio Prices $5,609 12.8% $8,438 16.9%
Audi A3 Prices -- $4,127 11.5%
Audi A4 Prices $3,004 7.3% --
Audi A4 allroad Prices $1,686 3.7% --
Audi A5 Prices $2,913 6.5% --
Audi A5 Sportback Prices $2,842 6.5% --
Audi A6 Prices $3,624 6.2% --
Audi A6 allroad Prices $2,503 3.7% --
Audi A7 Prices $3,094 4.3% --
Audi A8 Prices $3,921 4.2% --
Audi A8 Plug-in Hybrid Prices $3,944 4.1% --
Audi Q3 Prices $2,827 7.6% --
Audi Q5 Prices $3,197 7.2% --
Audi Q5 Plug-in Hybrid Prices $3,612 6.8% --
Audi Q7 Prices $3,918 6.6% --
Audi Q8 Prices $3,682 5.3% --
Audi RS 3 Prices -- $1,187 2.1%
Audi RS 5 Prices $1,717 2.3% --
Audi RS 7 Prices $505 0.4% --
Audi S3 Prices -- $4,372 9.9%
Audi S4 Prices $3,392 6.7% --
Audi S5 Prices $2,062 3.9% --
Audi S5 Sportback Prices $2,519 4.7% --
Audi S6 Prices $2,564 3.4% --
Audi S7 Prices $2,639 3.1% --
Audi S8 Prices $2,537 1.9% --
Audi SQ5 Prices $3,657 6.8% --
Audi SQ7 Prices $3,823 4.4% --
Audi SQ8 Prices $1,616 1.8% --
Audi TT Prices $2,063 4.1% --
Audi TT RS Prices $127 0.2% --
Audi e-tron Electric Prices $4,429 6.5% --
BMW 2 Series Prices $2,981 8.1% --
BMW 3 Series Prices $4,268 8.7% --
BMW 3 Series Plug-in Hybrid Prices $4,263 9% --
BMW 4 Series Prices $4,371 8.1% --
BMW 5 Series Prices $4,718 8.2% --
BMW 5 Series Plug-in Hybrid Prices $4,241 7% --
BMW 7 Series Prices $13,201 15% --
BMW 7 Series Plug-in Hybrid Prices $4,780 4.9% --
BMW 8 Series Prices $11,452 11.2% --
BMW M2 Prices $620 1% $1,206 2.2%
BMW M5 Prices $6,344 6.1% --
BMW M8 Prices $9,983 7.6% $18,762 13.4%
BMW X1 Prices $3,424 9.4% --
BMW X2 Prices $3,610 9.1% --
BMW X3 Prices $4,496 8.6% --
BMW X3 M Prices $4,688 6.6% --
BMW X3 Plug-in Hybrid Prices $3,959 7.8% --
BMW X4 Prices $3,732 6.5% --
BMW X4 M Prices $4,248 5.7% --
BMW X5 Prices $5,082 8.4% --
BMW X5 M Prices $4,904 4.6% --
BMW X5 Plug-in Hybrid Prices $5,211 7.9% --
BMW X6 Prices $4,439 6.7% --
BMW X6 M Prices $1,786 1.6% --
BMW X7 Prices $5,530 7.3% --
BMW Z4 Prices $1,789 3.1% --
BMW i3 Electric Prices -- $3,598 7.4%
Buick Enclave Prices $8,622 18.4% $10,315 22.1%
Buick Encore Prices $6,434 24.4% $8,000 28%
Buick Encore GX Prices $4,132 15.2% $6,171 22.9%
Buick Envision Prices -- $9,327 26.3%
Cadillac CT4 Prices $4,248 10.7% $5,193 13.3%
Cadillac CT5 Prices $5,949 14.2% $5,193 12.3%
Cadillac Escalade Prices $3,820 4.4% --
Cadillac Escalade ESV Prices $3,428 3.9% --
Cadillac XT4 Prices $7,008 17.6% $7,024 17.8%
Cadillac XT5 Prices $9,062 19.1% --
Cadillac XT6 Prices $9,453 18.3% $8,430 15.7%
Chevrolet Blazer Prices $2,428 5.8% --
Chevrolet Bolt Electric Prices -- $13,496 34%
Chevrolet Camaro Prices $2,328 6.9% --
Chevrolet Colorado Prices $3,029 11% --
Chevrolet Equinox Prices $1,477 5.2% $1,962 6.6%
Chevrolet Malibu Prices $1,122 4.3% $2,471 9.5%
Chevrolet Silverado 1500 Prices $6,692 16.4% --
Chevrolet Silverado 2500HD Prices $4,603 11.8% $5,317 10.5%
Chevrolet Silverado 3500HD Prices $4,089 9.6% --
Chevrolet Sonic Prices -- $3,517 18%
Chevrolet Spark Manual Prices $2,601 15.5% $2,775 16.4%
Chevrolet Suburban Prices $1,624 2.5% --
Chevrolet Tahoe Prices $1,719 2.7% --
Chevrolet Trailblazer Prices $1,054 3.9% --
Chevrolet Traverse Prices $2,116 4.8% --
Chevrolet Trax Prices $1,226 5.1% $1,692 6.7%
Chrysler 300 Prices $3,435 9.9% $5,055 13.7%
Chrysler Pacifica Prices $5,904 12.6% $7,741 18.6%
Chrysler Pacifica Plug-in Hybrid Prices $8,172 17.8% $8,557 18.9%
Chrysler Voyager Prices -- $5,185 17.3%
Dodge Challenger Prices $3,264 9.4% $9,706 28.5%
Dodge Charger Prices $3,543 9.7% $10,347 29%
Dodge Durango Prices $3,773 9.2% --
Dodge Grand Caravan Prices -- $6,205 20.1%
Dodge Journey Prices -- $5,057 18.3%
FIAT 124 Spider Prices -- $6,436 22.5%
FIAT 500X Prices $3,801 13% $5,645 20%
Ford Bronco Sport Prices $1,208 3.8% --
Ford EcoSport Prices $4,462 18.1% $6,773 27.8%
Ford Edge Prices -- $7,555 20.7%
Ford Escape Prices -- $6,249 22.1%
Ford Escape Hybrid Prices -- $6,748 20.2%
Ford Escape Plug-in Hybrid Prices -- $3,089 8.3%
Ford Expedition Prices $4,996 7.7% $9,300 13.8%
Ford Explorer Prices $2,876 7.6% $8,323 20.9%
Ford F-150 Prices $4,361 13% $8,789 26.2%
Ford F-250 Prices $3,030 7.9% $2,402 4.7%
Ford F-350 Prices $1,789 4.4% $2,126 4%
Ford F-450 Prices $1,337 2.4% --
Ford Fusion Prices -- $6,823 24.1%
Ford Fusion Energi Plug-in Hybrid Prices -- $8,055 21.1%
Ford Fusion Hybrid Prices -- $7,383 22.8%
Ford Mustang Prices -- $5,610 14.4%
Ford Ranger Prices -- $5,527 18.6%
Ford Transit Connect Prices -- $4,475 14.9%
GMC Acadia Prices $6,827 15.9% --
GMC Canyon Prices $3,339 10.6% --
GMC Sierra 1500 Prices $4,395 13.8% --
GMC Sierra 2500HD Prices $2,551 4.5% --
GMC Sierra 3500HD Prices $2,382 4% --
GMC Terrain Prices $6,133 18.4% --
GMC Yukon Prices $1,572 2.4% --
GMC Yukon XL Prices $1,669 2.5% --
Genesis G70 Prices $3,433 8.6% --
Genesis G80 Prices $2,154 4% --
Genesis G90 Prices $2,546 3.2% --
Genesis GV80 Prices $2,039 4.1% --
Honda Accord Prices $2,739 7.7% $3,463 12.3%
Honda Accord Hybrid Prices $3,161 9.6% $3,551 11.2%
Honda CR-V Prices $2,294 7.6% $3,175 10%
Honda CR-V Hybrid Prices $2,640 7.6% $2,836 8.5%
Honda Civic Prices -- $2,449 10.2%
Honda Civic Manual Prices $1,851 6.8% --
Honda Clarity Plug-in Hybrid Prices $5,096 14.1% $3,753 10.4%
Honda Fit Manual Prices -- $1,156 6.1%
Honda HR-V Prices $2,728 11% $2,095 8.6%
Honda Insight Hybrid Prices $2,930 11.1% $2,858 10.9%
Honda Odyssey Prices $4,199 10.3% --
Honda Passport Prices $3,860 10.1% --
Honda Pilot Prices $4,975 10.7% --
Honda Ridgeline Prices -- $3,008 8.3%
Hyundai Accent Manual Prices $2,209 12.1% --
Hyundai Elantra Dual Clutch Prices -- $6,074 27.8%
Hyundai Ioniq Hybrid Prices -- $4,822 16.3%
Hyundai Ioniq Plug-in Hybrid Prices -- $10,099 33%
Hyundai Kona Prices $5,530 20.4% --
Hyundai Palisade Prices $2,098 5.4% --
Hyundai Santa Fe Prices -- $4,624 12.3%
Hyundai Sonata Prices $4,027 14% $3,917 13.8%
Hyundai Sonata Hybrid Prices $3,828 12.1% $6,414 20.3%
Hyundai Tucson Prices $5,407 18.9% --
Hyundai Veloster Manual Prices $778 2.9% --
Hyundai Venue Prices $3,057 14.3% --
INFINITI Q50 Prices $6,806 14.2% --
INFINITI Q60 Prices $4,038 7.8% --
INFINITI QX50 Prices $6,409 13.9% --
INFINITI QX60 Prices -- $8,439 16.9%
INFINITI QX80 Prices $9,220 11.7% --
Jaguar E-Pace Prices -- $6,253 13.3%
Jaguar F-Pace Prices -- $3,622 6.5%
Jaguar F-Type Prices $14,082 15% $1,539 1.5%
Jaguar I-PACE Electric Prices -- $13,500 17.7%
Jaguar XF Prices -- $970 1.5%
Jeep Cherokee Prices $5,175 16% $3,259 10.6%
Jeep Compass Prices $4,121 14.4% --
Jeep Gladiator Prices $3,538 8.9% $2,771 6.7%
Jeep Grand Cherokee Prices $4,589 11% $4,191 11.7%
Jeep Renegade Prices $4,419 15.5% $6,404 24.4%
Jeep Wrangler Prices $2,357 6.4% --
Kia Forte Manual Prices $4,317 19.7% --
Kia K5 Prices $1,128 3.9% --
Kia Niro Hybrid Prices -- $4,203 13.6%
Kia Niro Plug-in Hybrid Prices -- $1,907 5.8%
Kia Rio Prices -- $2,628 15.3%
Kia Sedona Prices $4,833 13.5% --
Kia Seltos Prices $1,576 6.8% --
Kia Sorento Prices $1,299 3.4% --
Kia Soul Manual Prices $4,012 17.7% --
Kia Sportage Prices $4,145 14.6% --
Kia Stinger Prices $4,375 9.7% --
Land Rover Defender Prices -- $448 0.8%
Land Rover Discovery Prices -- $4,590 7.6%
Land Rover Discovery Sport Prices -- $2,768 6.4%
Land Rover Discovery Diesel Prices -- $1,550 2.5%
Land Rover Range Rover Prices $228 0.4% --
Land Rover Range Rover Evoque Prices -- $1,512 2.9%
Land Rover Range Rover Sport Prices $497 0.5% --
Land Rover Range Rover Sport Diesel Prices $2,331 2.9% --
Land Rover Range Rover Sport Hybrid Prices $1,875 2.3% --
Land Rover Range Rover Sport Plug-in Hybrid Prices $1,490 1.7% --
Land Rover Range Rover Diesel Prices $2,487 2.5% --
Lexus ES Prices $2,395 5.3% --
Lexus ES Hybrid Prices $2,348 5% --
Lexus GX Prices $3,681 6.5% --
Lexus IS Prices $2,759 6.3% --
Lexus LC Prices $1,947 1.9% --
Lexus LS Prices $3,439 4.4% $3,391 4.1%
Lexus LS Hybrid Prices -- $5,066 6%
Lexus LX Prices $4,501 4.9% --
Lexus NX Prices $2,574 6.3% --
Lexus NX Hybrid Prices $2,674 5.8% --
Lexus RC Prices $2,278 4.6% --
Lexus RX Prices $3,043 6.1% --
Lexus RX Hybrid Prices $2,371 4.4% --
Lexus UX Prices $2,026 5.6% --
Lexus UX Hybrid Prices $2,223 5.8% --
Lincoln Aviator Prices $4,280 7.8% $4,902 7.1%
Lincoln Continental Prices -- $8,741 15.1%
Lincoln Corsair Prices $4,181 9.3% $4,489 11.2%
Lincoln MKZ Prices -- $9,557 23.7%
Lincoln MKZ Hybrid Prices -- $7,946 18.3%
Lincoln Nautilus Prices -- $5,824 12.8%
Lincoln Navigator Prices -- $5,593 6.8%
MINI Clubman Prices $2,027 6.6% $4,193 13.2%
MINI Cooper Prices $1,505 4.6% --
MINI Countryman Prices $2,666 8.6% $4,203 13.8%
MINI Countryman Plug-in Hybrid Prices $68 0.2% $870 2.3%
MINI Hardtop Prices $1,706 6.4% --
Maserati Ghibli Prices $9,342 10.9% $10,542 12.7%
Maserati Levante Prices $6,783 7.3% $9,379 9.9%
Maserati Quattroporte Prices -- $13,452 12.1%
Mazda CX-3 Prices $2,581 11.8% --
Mazda CX-30 Prices $1,635 5.9% --
Mazda CX-5 Prices $1,783 5.4% --
Mazda CX-9 Prices $2,588 6.6% --
Mazda MX-5 Miata Prices -- $1,977 5.9%
Mazda Mazda3 Prices $2,594 10.7% --
Mazda Mazda6 Prices $3,695 11.9% --
Mercedes A-Class Prices $2,552 7.4% $2,922 8.7%
Mercedes AMG GT Prices $2,567 2.4% $10,517 6.8%
Mercedes C-Class Prices $3,571 7.2% $5,915 11.5%
Mercedes CLA Prices $2,742 7.1% $3,683 9.8%
Mercedes CLS Prices $4,440 6.2% $7,033 9.9%
Mercedes E-Class Prices $4,922 8.9% $6,700 12.2%
Mercedes GLA Prices $3,303 8.9% --
Mercedes GLB Prices $3,376 8.6% --
Mercedes GLC Prices $4,228 9.6% --
Mercedes GLC Coupe Prices $1,983 3.3% --
Mercedes GLE Prices $3,905 7% --
Mercedes GLE Coupe Prices $1,420 1.8% --
Mercedes GLS Prices $1,710 2.1% --
Mercedes S-Class Prices $3,276 1.9% $20,778 14.9%
Mercedes SL Prices -- $6,739 6.5%
Mitsubishi Eclipse Cross Prices -- $2,347 8.4%
Mitsubishi Mirage Manual Prices -- $1,908 11.1%
Mitsubishi Outlander Prices -- $4,456 15.9%
Mitsubishi Outlander Sport Prices $3,188 12.8% $1,988 7.3%
Mitsubishi Outlander Plug-in Hybrid Prices -- $4,005 9.9%
Nissan 370Z Prices -- $862 2.3%
Nissan Altima Prices $5,665 20.1% $2,773 9.2%
Nissan Armada Prices -- $8,130 14.8%
Nissan Frontier Prices -- $5,095 15.7%
Nissan GT-R Prices $1,499 1.1% $1,972 1.2%
Nissan Kicks Prices -- $4,560 21.2%
Nissan LEAF Electric Prices -- $11,901 31.3%
Nissan Maxima Prices $5,578 13.5% $4,706 12%
Nissan Murano Prices -- $4,117 10.2%
Nissan Pathfinder Prices -- $3,621 9.5%
Nissan Rogue Prices $2,598 8.4% --
Nissan Rogue Sport Prices -- $5,986 22.5%
Nissan Sentra Prices $2,662 12.4% $3,232 15.1%
Nissan Titan Prices $5,842 14.5% --
Nissan Titan XD Prices $7,156 12.9% --
Nissan Versa Manual Prices $2,062 11.5% $2,108 11.9%
Porsche 718 Boxster Prices $1,339 1.9% --
Porsche 718 Cayman Prices $1,216 1.8% --
Porsche 911 Prices $1,143 1.1% --
Porsche Cayenne Prices $3,483 3.6% $7,622 8.5%
Porsche Cayenne Hybrid Prices $2,546 2.5% $7,780 6.1%
Porsche Macan Prices $3,236 4.9% --
Porsche Panamera Prices -- $6,891 7.2%
Porsche Panamera Hybrid Prices -- $1,830 2.6%
Porsche Taycan Electric Prices -- $11,880 8.1%
Ram 1500 Prices $4,962 12.8% $5,289 10.6%
Ram 1500 Classic Prices $3,892 12.7% $7,616 20.7%
Ram 2500 Prices $2,587 6.2% $4,286 8.4%
Ram 3500 Prices $3,331 5.7% --
Ram ProMaster City Wagon Prices -- $4,105 14.3%
Subaru Ascent Prices $4,142 10.1% --
Subaru BRZ Manual Prices -- $1,863 6%
Subaru Crosstrek Manual Prices $2,303 8.9% --
Subaru Forester Prices $2,955 9.6% --
Subaru Impreza Manual Prices $1,687 7.2% --
Subaru Legacy Prices $2,401 8% --
Subaru Outback Prices $3,476 9.9% --
Subaru WRX Manual Prices -- $1,972 5.7%
Toyota 4Runner Prices $2,199 5.1% --
Toyota 86 Prices -- $2,601 8.6%
Toyota Avalon Prices $6,126 15.3% $4,494 10.9%
Toyota Avalon Hybrid Prices $5,795 14.2% $4,597 11.2%
Toyota C-HR Prices $2,500 10% --
Toyota Camry Prices $4,067 13.5% $2,352 8.5%
Toyota Camry Hybrid Prices $3,828 12.4% $3,374 10.7%
Toyota Corolla Hybrid Prices $4,450 18.1% --
Toyota Corolla Manual Prices $3,425 14.5% --
Toyota GR Supra Prices $4,188 8% --
Toyota Highlander Prices $4,800 11% --
Toyota Highlander Hybrid Prices $4,396 9.8% --
Toyota Land Cruiser Prices $4,197 4.8% --
Toyota Prius Prime Plug-in Hybrid Prices $6,177 19.6% --
Toyota Prius Hybrid Prices $3,911 13.3% --
Toyota RAV4 Prices $2,704 8.8% --
Toyota RAV4 Hybrid Prices $2,153 6.6% --
Toyota Sequoia Prices $2,440 4.1% --
Toyota Sienna Prices $3,856 10.3% --
Toyota Tacoma Prices $1,863 6.6% --
Toyota Tundra Prices $1,985 4.1% --
Toyota Venza Prices $3,663 9.9% --
Volkswagen Arteon Prices $5,929 12.8% $6,496 14.8%
Volkswagen Atlas Prices $4,415 12.4% --
Volkswagen Atlas Cross Sport Prices $4,663 10.1% $5,007 13.4%
Volkswagen Golf GTI Manual Prices $3,119 9.3% --
Volkswagen Golf Manual Prices $2,278 9.3% $3,181 13%
Volkswagen Jetta Manual Prices $3,573 14% $3,852 14.9%
Volkswagen Passat Prices $2,928 10.5% $3,566 12.6%
Volkswagen Tiguan Prices $4,260 12.9% --
Volvo S60 Prices $6,493 15.5% --
Volvo S60 Plug-in Hybrid Prices $4,429 8.5% --
Volvo S90 Prices $4,381 8% $7,638 14.3%
Volvo S90 Plug-in Hybrid Prices $2,078 3.4% $2,108 3.3%
Volvo V60 Prices $2,933 6.3% $2,744 6.4%
Volvo V60 Cross Country Prices $4,079 8.8% --
Volvo V60 Plug-in Hybrid Prices -- $2,243 3.3%
Volvo V90 Prices $2,670 4.5% --
Volvo V90 Cross Country Prices $3,022 5.4% $7,133 12.8%
Volvo XC40 Prices $3,172 7.9% --
Volvo XC60 Prices $5,582 10.9% --
Volvo XC60 Plug-in Hybrid Prices $5,636 9.1% --
Volvo XC90 Prices $5,675 10.7% --
Volvo XC90 Plug-in Hybrid Prices $6,783 9.9% --

My Recommendation for Car Shoppers

TrueCar No-Haggle, CarsDirect, and Ryde Shopper are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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