Real Prices of New Cars
It used to be that no car shopper would ever think about paying MSRP (manufacturer suggested retail price), but how times have changed. Now you're lucky if you can get some models at MSRP. However, there are models that are still selling for well under MSRP, but it's difficult to know just how much of a discount you should aim for since each model has its own supply and demand dynamics. Here are the average discounts you can expect on every model:
The purpose of this page is to quickly give you an idea of what kind of discounts you should expect to pay for current 2023 and 2022 models.
Prices Updated: May 21, 2026. (Discounts include incentives and rebates)
3 Steps Every Car Buyer Needs to Take to Save Maximum Money
The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:Step 1 Get Prices From My Trusted Network
Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).Select Vehicle to Get Local Pricing
Step 2 Get Prices From TrueCar / CarsDirect
TrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.Step 3 Complete my Checklist
Follow this up with my checklist to make sure you squeeze out every last bit of savings.- Gregg Fidan
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- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid
I welcome your car buying questions. Email Me and I'll be glad to answer them!