Real Prices of New Cars

Most car shoppers know that the MSRP (manufacturer suggested retail price) is BS, however it's difficult to know just how much of a discount you should aim for since each model has its own supply and demand dynamics. Some can have discounts of over 25% while others actually sell at MSRP.

The purpose of this page is to quickly give you an idea of what kind of discounts you should expect to pay for current 2020 and 2021 models.

Prices Updated: Jun 17, 2021. (Discounts include incentives and rebates)
Vehicle 2021 Model 2020 Model
Discount % Off Discount % Off
Acura ILX Prices $3,338 11.1% --
Acura MDX Prices -- $6,827 13.5%
Acura MDX Hybrid Prices -- $2,303 4%
Acura RDX Prices $3,047 7% --
Acura TLX Prices $2,962 6.9% --
Alfa Romeo 4C Prices -- $369 0.5%
Alfa Romeo Giulia Prices $6,619 14.5% $6,233 14.2%
Alfa Romeo Stelvio Prices $6,146 14% --
Audi A3 Prices -- $4,494 12.5%
Audi A4 Prices $2,861 7% --
Audi A4 allroad Prices $1,790 3.9% --
Audi A5 Prices $2,658 5.9% --
Audi A5 Sportback Prices $2,593 5.9% --
Audi A6 Prices $3,317 5.7% --
Audi A6 allroad Prices $2,293 3.4% --
Audi A7 Prices $2,696 3.7% --
Audi A8 Prices $3,604 3.9% --
Audi A8 Plug-in Hybrid Prices $4,023 4.2% --
Audi Q3 Prices $2,537 6.8% --
Audi Q5 Prices $2,592 5.8% --
Audi Q5 Plug-in Hybrid Prices $1,861 3.5% --
Audi Q7 Prices $3,127 5.3% --
Audi Q8 Prices $3,139 4.5% --
Audi RS 5 Prices $1,376 1.8% --
Audi RS 7 Prices $852 0.7% --
Audi S3 Prices -- $4,536 10.3%
Audi S4 Prices $2,824 5.5% --
Audi S5 Prices $1,651 3.1% --
Audi S5 Sportback Prices $1,997 3.7% --
Audi S6 Prices $3,377 4.5% --
Audi S7 Prices $2,785 3.3% --
Audi SQ5 Prices $2,676 5% --
Audi SQ7 Prices $1,296 1.5% --
Audi SQ8 Prices $498 0.6% --
Audi TT Prices $1,764 3.5% --
Audi TT RS Prices $119 0.2% --
Audi e-tron Electric Prices $2,642 3.9% --
BMW 2 Series Prices $2,696 7.4% --
BMW 3 Series Prices $3,647 7.3% --
BMW 3 Series Plug-in Hybrid Prices $4,243 9.3% --
BMW 4 Series Prices $3,306 7.1% --
BMW 5 Series Prices $3,946 6.8% --
BMW 5 Series Plug-in Hybrid Prices $3,786 6.3% --
BMW 7 Series Prices $11,996 13.7% --
BMW 7 Series Plug-in Hybrid Prices $1,753 1.8% --
BMW 8 Series Prices $8,395 9.4% --
BMW M2 Prices $724 1.2% --
BMW M5 Prices $2,980 2.9% --
BMW X1 Prices $3,604 9.4% --
BMW X2 Prices $2,665 6.7% --
BMW X3 Prices $3,934 8.9% --
BMW X3 M Prices $3,118 4.4% --
BMW X3 Plug-in Hybrid Prices $3,813 7.5% --
BMW X4 Prices $2,936 5.1% --
BMW X4 M Prices $1,482 2% --
BMW X5 Prices $4,660 7.7% --
BMW X5 M Prices $3,218 3% --
BMW X5 Plug-in Hybrid Prices $4,568 6.9% --
BMW X6 Prices $2,692 4.1% --
BMW X6 M Prices $1,809 1.7% --
BMW X7 Prices $3,267 4.3% --
BMW Z4 Prices $619 1% --
Buick Enclave Prices $7,548 16.1% --
Buick Encore Prices $4,629 17.5% --
Buick Encore GX Prices $3,398 12.5% $2,872 10.6%
Cadillac CT4 Prices $2,601 6.4% $2,391 6.1%
Cadillac CT5 Prices $5,283 12.7% $2,575 6.1%
Cadillac Escalade Prices $3,851 4.5% --
Cadillac Escalade ESV Prices $4,123 4.5% --
Cadillac XT4 Prices $6,476 16.3% --
Cadillac XT5 Prices $8,116 17.1% --
Cadillac XT6 Prices $7,879 15.3% --
Chevrolet Blazer Prices $2,326 5.5% --
Chevrolet Bolt Electric Prices -- $12,760 32.2%
Chevrolet Camaro Prices $524 1.2% --
Chevrolet Colorado Prices $1,011 2.8% --
Chevrolet Equinox Prices $1,426 4.5% --
Chevrolet Malibu Prices $2,026 7.7% $888 3.2%
Chevrolet Silverado 1500 Prices $6,131 12.4% --
Chevrolet Silverado 2500HD Prices $2,852 7.3% --
Chevrolet Silverado 3500HD Prices $4,469 10.5% --
Chevrolet Sonic Prices -- $2,680 13.8%
Chevrolet Spark Manual Prices $1,230 7.3% --
Chevrolet Suburban Prices $174 0.3% --
Chevrolet Tahoe Prices $488 0.8% --
Chevrolet Trailblazer Prices $827 3% --
Chevrolet Traverse Prices $1,347 3.2% --
Chevrolet Trax Prices $782 3.2% $1,469 5.7%
Chrysler 300 Prices $3,765 10.7% $4,848 13%
Chrysler Pacifica Prices $1,866 4.2% $3,456 8.2%
Chrysler Pacifica Plug-in Hybrid Prices $1,258 2.7% $3,660 8.1%
Chrysler Voyager Prices -- $4,191 14.1%
Dodge Challenger Prices $3,706 10.6% $6,094 17.9%
Dodge Charger Prices $3,105 8.6% --
Dodge Durango Prices $1,904 4.6% --
Dodge Grand Caravan Prices -- $5,034 16.4%
Dodge Journey Prices -- $4,603 16.8%
FIAT 124 Spider Prices -- $4,641 16.3%
FIAT 500X Prices $4,482 15.3% $6,748 23.9%
Ford Bronco Sport Prices $384 1.2% --
Ford EcoSport Prices $956 3.9% $6,550 24.6%
Ford Edge Prices -- $7,407 20.2%
Ford Escape Prices -- $6,291 22.3%
Ford Escape Hybrid Prices -- $5,927 18.7%
Ford Escape Plug-in Hybrid Prices -- $2,012 5.4%
Ford Expedition Prices $2,441 3.6% $10,070 14.7%
Ford Explorer Prices $1,346 3.6% $3,148 6.4%
Ford F-150 Prices $4,783 10.2% $4,152 9.9%
Ford F-250 Prices $1,499 3.7% --
Ford F-350 Prices $1,244 3.1% $1,488 2.7%
Ford F-450 Prices $1,249 2.3% --
Ford Fusion Prices -- $5,965 20.7%
Ford Fusion Energi Plug-in Hybrid Prices -- $7,623 20%
Ford Fusion Hybrid Prices -- $6,472 19.8%
Ford Mustang Prices -- $4,213 10.8%
Ford Transit Connect Prices $4,203 13.8% $2,384 7.9%
GMC Acadia Prices $5,838 13.6% --
GMC Canyon Prices $1,378 4.9% --
GMC Sierra 1500 Prices $2,993 9.4% --
GMC Sierra 2500HD Prices $1,567 2.8% --
GMC Sierra 3500HD Prices $1,043 2.1% --
GMC Terrain Prices $4,432 13.3% --
GMC Yukon Prices $896 1.3% --
GMC Yukon XL Prices $629 1% --
Genesis G70 Prices $6,443 15.9% --
Genesis G80 Prices $1,650 3% --
Genesis G90 Prices $2,014 2.6% --
Genesis GV80 Prices $1,004 2% --
Honda Accord Prices $2,096 5.9% --
Honda Accord Hybrid Prices $1,811 5.6% --
Honda CR-V Prices $1,056 3.4% $2,711 9%
Honda CR-V Hybrid Prices $704 2% $1,622 4.9%
Honda Civic Prices $870 3.1% --
Honda Clarity Plug-in Hybrid Prices $3,110 8.6% --
Honda HR-V Prices $1,512 6.1% --
Honda Insight Hybrid Prices $1,495 5.5% --
Honda Odyssey Prices $2,510 6.1% --
Honda Passport Prices $2,756 7.3% --
Honda Pilot Prices $3,715 8% --
Hyundai Accent Manual Prices $2,160 11.8% --
Hyundai Ioniq Hybrid Prices -- $4,827 16.2%
Hyundai Ioniq Plug-in Hybrid Prices -- $5,130 16.8%
Hyundai Kona Prices $2,842 10.4% --
Hyundai Sonata Prices $3,753 13% --
Hyundai Sonata Hybrid Prices $3,473 11% --
Hyundai Tucson Prices $3,174 10.9% --
Hyundai Veloster Manual Prices $259 1% --
Hyundai Venue Prices $2,622 12.3% --
INFINITI Q50 Prices $6,340 13.1% --
INFINITI Q60 Prices $3,401 6.3% --
INFINITI QX50 Prices $5,925 12.3% --
INFINITI QX60 Prices -- $6,235 12.5%
INFINITI QX80 Prices $7,952 10.1% --
Jaguar E-Pace Prices -- $1,324 3%
Jaguar F-Type Prices $9,621 14.1% $590 0.6%
Jaguar I-PACE Electric Prices -- $12,722 16.8%
Jeep Cherokee Prices $1,883 6% $2,594 8.3%
Jeep Compass Prices $1,713 6% --
Jeep Gladiator Prices $3,117 7.8% --
Jeep Grand Cherokee Prices $3,764 9% --
Jeep Renegade Prices $3,266 11.5% $3,164 12.3%
Jeep Wrangler Prices $1,180 3.7% --
Kia Forte Manual Prices $3,135 14.4% --
Kia K5 Prices $1,520 5.3% --
Kia Niro Hybrid Prices -- $3,144 10.5%
Kia Niro Plug-in Hybrid Prices -- $1,293 3.9%
Kia Sedona Prices $1,185 3.3% --
Kia Seltos Prices $792 3.4% --
Kia Sorento Prices $825 2.2% --
Kia Soul Manual Prices $3,302 14.6% --
Kia Sportage Prices $3,771 13.3% --
Kia Stinger Prices $3,733 8.1% --
Land Rover Discovery Sport Prices -- $3,465 8%
Land Rover Range Rover Evoque Prices -- $1,372 2.8%
Land Rover Range Rover Sport Diesel Prices $962 1.2% --
Land Rover Range Rover Sport Hybrid Prices $451 0.6% --
Land Rover Range Rover Sport Plug-in Hybrid Prices $688 0.8% --
Land Rover Range Rover Diesel Prices $938 0.9% --
Lexus ES Prices $2,526 5.5% --
Lexus ES Hybrid Prices $1,882 4% --
Lexus GX Prices $3,120 5.4% --
Lexus IS Prices $2,667 6.1% --
Lexus LC Prices $1,924 2.1% --
Lexus LS Prices $2,813 3.4% --
Lexus LX Prices $2,509 2.8% --
Lexus NX Prices $2,057 5.1% --
Lexus NX Hybrid Prices $1,591 3.6% --
Lexus RC Prices $1,628 3.4% --
Lexus RX Prices $2,483 4.8% --
Lexus RX Hybrid Prices $1,084 2.1% --
Lexus UX Prices $2,546 7% --
Lexus UX Hybrid Prices $2,630 6.8% --
Lincoln Aviator Prices $2,271 4.1% $5,148 7.4%
Lincoln Continental Prices -- $5,635 9.6%
Lincoln Corsair Prices $2,843 6.2% $3,982 9.2%
Lincoln MKZ Prices -- $3,998 9.7%
Lincoln MKZ Hybrid Prices -- $2,648 6.1%
Lincoln Nautilus Prices -- $5,116 11.2%
Lincoln Navigator Prices -- $4,820 5.9%
MINI Clubman Prices $2,233 7.3% $4,298 13.5%
MINI Countryman Prices $2,354 7.6% $4,019 13.2%
MINI Countryman Plug-in Hybrid Prices $1,467 3.5% $603 1.6%
MINI Hardtop Prices $1,651 6% --
Maserati Ghibli Prices $8,645 10.1% $11,883 14.3%
Maserati Levante Prices $6,980 7.4% $10,571 11.2%
Maserati Quattroporte Prices -- $10,534 9.3%
Mazda CX-3 Prices $2,015 9.2% --
Mazda CX-30 Prices $953 3.4% --
Mazda CX-5 Prices $1,246 3.8% --
Mazda CX-9 Prices $2,206 5.6% --
Mazda Mazda3 Manual Prices $2,049 7.8% --
Mazda Mazda6 Prices $2,700 8.7% --
Mercedes A-Class Prices $1,758 5.1% --
Mercedes AMG GT Prices $1,131 1.2% $10,812 6.9%
Mercedes C-Class Prices $2,932 5.5% --
Mercedes CLA Prices $1,120 2.9% --
Mercedes CLS Prices $2,045 2.7% $7,369 10.4%
Mercedes E-Class Prices $3,068 5.6% $7,327 13.3%
Mercedes GLA Prices $1,784 4.8% --
Mercedes GLB Prices $2,588 6.6% --
Mercedes GLC Prices $3,979 9% --
Mercedes GLC Coupe Prices $1,926 3.3% --
Mercedes GLE Prices $2,675 4.8% --
Mercedes GLE Coupe Prices $2,041 2.6% --
Mercedes GLS Prices $-238 0.3% --
Mercedes S-Class Prices $3,096 1.8% $15,274 10.9%
Mercedes SL Prices -- $7,040 6.8%
Mitsubishi Eclipse Cross Prices -- $2,418 8.7%
Mitsubishi Mirage Manual Prices -- $2,599 14.7%
Mitsubishi Outlander Prices -- $2,975 9.7%
Mitsubishi Outlander Sport Prices $2,737 10.2% $1,972 7.3%
Mitsubishi Outlander Plug-in Hybrid Prices -- $3,553 8.9%
Nissan Altima Prices $3,624 12.7% --
Nissan Armada Prices -- $5,103 8.8%
Nissan Frontier Prices -- $3,133 10.6%
Nissan GT-R Prices $644 0.4% --
Nissan LEAF Electric Prices -- $11,458 30.1%
Nissan Maxima Prices $3,772 9.1% $2,477 6.3%
Nissan Pathfinder Prices -- $4,168 10.3%
Nissan Rogue Prices $1,316 4.3% --
Nissan Rogue Sport Prices -- $2,155 8.2%
Nissan Sentra Prices $832 3.8% --
Nissan Titan Prices $5,555 11.2% --
Nissan Titan XD Prices $5,125 9.3% --
Nissan Versa Manual Prices $1,245 7% $1,104 6.2%
Porsche 718 Boxster Prices $252 0.6% --
Porsche 718 Cayman Prices $907 1.3% --
Porsche 911 Prices $1,821 1.8% --
Porsche Cayenne Prices $2,733 2.8% --
Porsche Cayenne Hybrid Prices $1,835 1.6% --
Porsche Macan Prices $2,216 3.3% --
Porsche Taycan Electric Prices -- $5,906 4.9%
Ram 1500 Prices $4,237 8.7% --
Ram 1500 Classic Prices $3,939 12.9% $3,138 7.4%
Ram 2500 Prices $2,393 6.1% --
Ram 3500 Prices $2,159 3.9% --
Subaru Ascent Prices $2,161 5.2% --
Subaru BRZ Manual Prices -- $1,579 5.1%
Subaru Crosstrek Manual Prices $1,320 5.2% --
Subaru Forester Prices $1,822 6% --
Subaru Impreza Manual Prices $959 4.1% --
Subaru Legacy Prices $1,617 5.4% --
Subaru Outback Prices $1,823 5.2% --
Toyota 4Runner Prices $753 1.8% --
Toyota 86 Prices -- $671 2.2%
Toyota Avalon Prices $5,363 13.3% --
Toyota Avalon Hybrid Prices $4,938 12% --
Toyota C-HR Prices $1,438 5.7% --
Toyota Camry Prices $2,957 10.3% --
Toyota Camry Hybrid Prices $2,251 7.2% --
Toyota Corolla Hybrid Prices $2,020 8.2% --
Toyota Corolla Manual Prices $1,953 8.2% --
Toyota GR Supra Prices $1,343 2.5% --
Toyota Highlander Prices $2,246 5.3% --
Toyota Highlander Hybrid Prices $1,670 3.8% --
Toyota Land Cruiser Prices $1,882 2.1% --
Toyota Prius Prime Plug-in Hybrid Prices $6,074 19.2% --
Toyota Prius Hybrid Prices $2,429 8.3% --
Toyota RAV4 Prices $1,284 4.2% --
Toyota RAV4 Hybrid Prices $392 1.3% --
Toyota Sequoia Prices $1,745 3% --
Toyota Sienna Prices $2,173 5.8% --
Toyota Tacoma Prices $771 2.7% --
Toyota Tundra Prices $466 1.2% --
Toyota Venza Prices $1,877 5% --
Volkswagen Arteon Prices $5,510 11.9% --
Volkswagen Atlas Prices $3,716 8.1% --
Volkswagen Atlas Cross Sport Prices $3,088 6.7% --
Volkswagen Golf GTI Manual Prices $1,793 5.3% --
Volkswagen Golf Manual Prices $1,910 7.8% $3,048 12.4%
Volkswagen Jetta Manual Prices $2,268 8.9% --
Volkswagen Passat Prices $2,489 8.9% --
Volkswagen Tiguan Prices $3,474 11.7% --
Volvo S60 Prices $5,102 12.2% --
Volvo S60 Plug-in Hybrid Prices $4,448 8.6% --
Volvo S90 Prices $3,954 7.2% $8,280 15.4%
Volvo S90 Plug-in Hybrid Prices $1,734 2.8% $2,030 3.2%
Volvo V60 Prices $2,946 4.3% $2,628 6.2%
Volvo V60 Cross Country Prices $3,716 8% --
Volvo V60 Plug-in Hybrid Prices -- $2,160 3.2%
Volvo V90 Prices $2,693 4.6% --
Volvo V90 Cross Country Prices $2,738 4.9% $1,757 3.2%
Volvo XC40 Prices $2,531 6.6% --
Volvo XC60 Prices $5,051 10.7% --
Volvo XC60 Plug-in Hybrid Prices $5,809 9.4% --
Volvo XC90 Prices $6,232 10.3% --
Volvo XC90 Plug-in Hybrid Prices $6,386 9.4% --

My Recommendation for Car Shoppers

TrueCar No-Haggle, CarsDirect, and NADAGuides are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...


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