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Real Prices of New Cars

It used to be that no car shopper would ever think about paying MSRP (manufacturer suggested retail price), but how times have changed. Now you're lucky if you can get some models at MSRP. However, there are models that are still selling for well under MSRP, but it's difficult to know just how much of a discount you should aim for since each model has its own supply and demand dynamics. Here are the average discounts you can expect on every model:

The purpose of this page is to quickly give you an idea of what kind of discounts you should expect to pay for current 2023 and 2022 models.

Prices Updated: Dec 08, 2023. (Discounts include incentives and rebates)
Vehicle 2022 Model 2023 Model
Discount % Off Discount % Off
Acura Integra Prices -- --
Acura MDX Prices -- $4,458 6.9%
Acura NSX Prices $2,488 1.5% --
Acura RDX Prices -- $1,286 2.9%
Acura TLX Prices -- $1,738 3.6%
Alfa Romeo Giulia Prices -- $6,346 10.8%
Alfa Romeo Stelvio Prices -- $11,158 12.8%
Alfa Romeo Tonale Plug-in Hybrid Prices -- --
Audi A3 Prices -- $2,262 5.7%
Audi A4 Prices -- $3,153 6.5%
Audi A4 allroad Prices -- $1,074 2.3%
Audi A5 Prices -- $116 0.2%
Audi A5 Sportback Prices -- $2,574 4.9%
Audi A6 Prices -- $2,772 4.5%
Audi A6 allroad Prices -- $419 0.6%
Audi A7 Prices -- $163 0.2%
Audi A8 Prices -- --
Audi Q3 Prices -- $2,202 5%
Audi Q4 e-tron Electric Prices -- $3,614 6.3%
Audi Q5 Prices -- $3,094 5.8%
Audi Q5 Plug-in Hybrid Prices -- $3,149 5.4%
Audi Q7 Prices -- $2,783 4.3%
Audi Q8 Prices -- $3,241 4.1%
Audi Q8 e-tron Electric Prices -- --
Audi R8 Prices -- $512 0.2%
Audi RS 3 Prices -- $-2,569 -4.1%
Audi RS 5 Prices -- $64 0.1%
Audi RS 6 Avant Prices -- $-3,107 -2.5%
Audi RS 7 Prices -- $437 0.3%
Audi RS Q8 Prices -- $-2,021 -1.6%
Audi RS e-tron GT Electric Prices -- $13,608 9.4%
Audi S3 Prices -- $2,505 4.6%
Audi S4 Prices -- $1,882 3.5%
Audi S5 Prices -- $2,458 4%
Audi S5 Sportback Prices -- $2,665 4.4%
Audi S6 Prices -- --
Audi S7 Prices -- --
Audi S8 Prices -- $5,615 4.6%
Audi SQ5 Prices -- $2,834 4.6%
Audi SQ7 Prices -- $4,507 4.7%
Audi SQ8 Prices -- $4,387 4.5%
Audi SQ8 e-tron Electric Prices -- --
Audi TT Prices -- $387 0.7%
Audi TT RS Prices $143 0.2% --
Audi TTS Prices -- $719 1.1%
Audi e-tron GT Electric Prices -- $10,623 10%
Audi e-tron S Electric Prices -- $201 0.2%
Audi e-tron Electric Prices -- $183 0.2%
BMW 2 Series Prices -- $2,098 5.1%
BMW 3 Series Prices -- $2,378 5.1%
BMW 3 Series Plug-in Hybrid Prices -- $1,882 3.9%
BMW 4 Series Prices -- --
BMW 5 Series Prices -- --
BMW 7 Series Prices -- $4,961 5.1%
BMW 7 Series Plug-in Hybrid Prices -- --
BMW 8 Series Prices -- $-178 -0.2%
BMW M2 Prices -- --
BMW M3 Prices -- --
BMW M4 Prices -- --
BMW M5 Prices -- $1,492 1.3%
BMW M8 Prices -- $9,609 7.1%
BMW X1 Prices -- $1,160 2.9%
BMW X2 Prices -- $-68 -0.2%
BMW X3 Prices -- $2,365 4.8%
BMW X3 M Prices -- --
BMW X4 Prices -- --
BMW X4 M Prices -- --
BMW X5 Prices -- --
BMW X5 M Prices -- --
BMW X5 Plug-in Hybrid Prices -- --
BMW X6 Prices -- --
BMW X6 M Prices -- --
BMW X7 Prices -- --
BMW XM Plug-in Hybrid Prices -- $8,259 5.2%
BMW Z4 Prices -- --
BMW i4 Electric Prices -- --
BMW i7 Electric Prices -- $9,839 8.2%
BMW iX Electric Prices -- --
Buick Enclave Prices -- $4,040 8.4%
Buick Encore GX Prices -- $1,945 6.8%
Buick Envision Prices -- $2,610 6.7%
Buick Envista Prices -- --
Cadillac CT4 Prices -- $1,450 3.6%
Cadillac CT4-V Prices -- $1,076 2.2%
Cadillac CT5 Prices -- $1,989 4.5%
Cadillac CT5-V Prices -- $930 1.8%
Cadillac Escalade Prices -- $1,437 1.8%
Cadillac Escalade ESV Prices -- $-422 -0.4%
Cadillac Escalade-V Prices -- $-7,551 -5%
Cadillac Lyriq Electric Prices -- --
Cadillac XT4 Prices -- $3,423 8.3%
Cadillac XT5 Prices -- $2,882 6.1%
Cadillac XT6 Prices -- $3,398 6%
Chevrolet Blazer Prices -- $1,757 4.8%
Chevrolet Bolt Electric Prices -- $183 0.6%
Chevrolet Camaro Prices -- $120 0.4%
Chevrolet Colorado Prices -- $371 1%
Chevrolet Corvette Prices -- $-460 -0.5%
Chevrolet Equinox Prices -- $1,209 3.8%
Chevrolet Malibu Prices -- $1,343 5%
Chevrolet Silverado 1500 Prices -- $3,501 6.6%
Chevrolet Silverado 1500 LTD Prices $1,035 1.7% --
Chevrolet Silverado 2500HD Prices -- $2,129 3.4%
Chevrolet Silverado 3500HD Prices -- --
Chevrolet Suburban Prices -- $611 0.8%
Chevrolet Tahoe Prices -- $973 1.5%
Chevrolet Trailblazer Prices -- $164 0.6%
Chevrolet Traverse Prices -- $1,254 3.3%
Chevrolet Trax Prices -- --
Chrysler 300 Prices -- $1,092 2.9%
Chrysler Pacifica Prices -- $2,541 4.3%
Chrysler Pacifica Plug-in Hybrid Prices -- $2,679 4.3%
Dodge Challenger Prices $4,680 11.4% $1,710 5%
Dodge Charger Prices -- $1,514 2.5%
Dodge Durango Prices -- $2,055 3.9%
Dodge Hornet Prices -- $656 2%
FIAT 500X Prices $4,719 13.3% $979 2.8%
Ford Bronco Prices -- $270 0.6%
Ford Bronco Sport Prices -- $687 1.7%
Ford EcoSport Prices $1,684 5.7% --
Ford Edge Prices -- $2,129 4.8%
Ford Escape Prices -- $918 2.9%
Ford Escape Plug-in Hybrid Prices -- $1,026 2.4%
Ford Expedition Prices -- $2,903 4%
Ford Explorer Prices $3,816 7.7% $1,730 3.2%
Ford F-150 Prices $4,842 9.6% $4,027 7%
Ford F-150 Lightning Electric Prices -- $226 0.4%
Ford F-250 Prices $2,097 3.4% $1,935 3.8%
Ford F-350 Prices -- $839 1.3%
Ford F-450 Prices -- $166 0.2%
Ford Mach-E Electric Prices -- $683 1.4%
Ford Maverick Prices -- $-1,102 -4.2%
Ford Mustang Prices -- --
Ford Ranger Prices -- $761 2%
Ford Transit Connect Prices -- $483 1.3%
GMC Acadia Prices -- $2,701 6.3%
GMC Canyon Prices -- $1,007 2.6%
GMC HUMMER EV Electric Prices $-4,000 -3.6% --
GMC Sierra 1500 Prices -- $5,100 8.8%
GMC Sierra 1500 Limited Prices $-1,139 -1.8% --
GMC Sierra 2500HD Prices -- --
GMC Sierra 3500HD Prices -- $2,356 3.1%
GMC Terrain Prices -- $2,630 7.5%
GMC Yukon Prices -- $584 0.8%
GMC Yukon XL Prices -- $535 0.7%
Genesis G70 Prices -- $1,474 3.5%
Genesis G80 Prices -- $1,542 2.8%
Genesis G90 Prices -- $1,712 1.9%
Genesis GV60 Electric Prices -- $1,694 2.5%
Genesis GV70 Prices -- $1,769 4%
Genesis GV80 Prices -- --
Honda Accord Prices -- $587 2%
Honda Accord Hybrid Prices -- $546 1.6%
Honda CR-V Prices -- $-299 -0.8%
Honda CR-V Hybrid Prices -- $-326 -0.8%
Honda Civic Prices -- $593 1.9%
Honda HR-V Prices -- $-144 -0.5%
Honda Odyssey Prices -- $341 0.7%
Honda Passport Prices -- $1,441 3%
Honda Pilot Prices -- $715 1.4%
Honda Ridgeline Prices -- $1,615 3.4%
Hyundai Elantra Prices -- $476 2.2%
Hyundai Elantra Hybrid Prices -- $390 1.5%
Hyundai IONIQ 5 Electric Prices -- $1,171 2.2%
Hyundai IONIQ 6 Electric Prices -- $1,144 2%
Hyundai Kona Prices -- $1,016 3.5%
Hyundai Kona Electric Prices -- $710 1.8%
Hyundai Palisade Prices -- $973 1.9%
Hyundai Santa Cruz Prices -- $789 2%
Hyundai Santa Fe Prices -- $1,008 3.4%
Hyundai Santa Fe Hybrid Prices -- $1,090 2.5%
Hyundai Santa Fe Plug-in Hybrid Prices -- $1,565 3.2%
Hyundai Sonata Prices -- $1,021 3.5%
Hyundai Sonata Hybrid Prices -- $1,030 3.5%
Hyundai Tucson Prices -- $2,435 7.7%
Hyundai Tucson Hybrid Prices -- $406 1.2%
Hyundai Tucson Plug-in Hybrid Prices -- $1,389 3%
Hyundai Venue Prices -- $317 1.3%
INFINITI Q50 Prices -- $1,686 3.8%
INFINITI Q60 Prices $4,537 8.4% --
INFINITI QX50 Prices -- $2,663 5.7%
INFINITI QX55 Prices -- $2,724 5.4%
INFINITI QX60 Prices -- $3,634 5.5%
INFINITI QX80 Prices -- $8,092 9.8%
Jaguar E-Pace Prices -- --
Jaguar F-Pace Prices -- $2,526 4.4%
Jaguar F-Type Prices -- $-1,330 -1.6%
Jaguar I-PACE Electric Prices -- $-1,134 -1.6%
Jaguar XF Prices -- $-790 -1.6%
Jeep Cherokee Prices $4,327 11.7% $1,925 4.9%
Jeep Compass Prices -- $1,003 2.8%
Jeep Gladiator Prices $6,190 11.5% $2,302 4.7%
Jeep Grand Cherokee Prices $9,495 12% $2,297 3.5%
Jeep Grand Wagoneer Prices $13,030 11.8% $4,284 4.6%
Jeep Renegade Prices -- $730 2.5%
Jeep Wagoneer Prices -- $3,362 4.2%
Jeep Wrangler Prices $6,501 10.5% $4,269 6%
Kia Carnival MPV Prices -- --
Kia EV6 Electric Prices -- $1,944 3.1%
Kia Forte Prices -- $388 1.7%
Kia K5 Prices -- --
Kia Niro EV Electric Prices -- $-462 -1%
Kia Niro Hybrid Prices -- $643 1.9%
Kia Niro Plug-in Hybrid Prices -- $295 0.8%
Kia Rio Prices -- $-2 0%
Kia Seltos Prices -- --
Kia Sorento Prices -- $96 0.3%
Kia Sorento Hybrid Prices -- $560 1.3%
Kia Sorento Plug-in Hybrid Prices -- $925 1.8%
Kia Soul Prices -- $429 1.7%
Kia Sportage Prices -- $-38 -0.1%
Kia Sportage Hybrid Prices -- $-82 -0.3%
Kia Sportage Plug-in Hybrid Prices -- $-359 -0.8%
Kia Stinger Prices -- $-3,758 -7.1%
Kia Telluride Prices -- --
Land Rover Defender Prices -- $965 1.2%
Land Rover Discovery Prices -- $1,300 1.6%
Land Rover Discovery Sport Prices -- $2,027 4.2%
Land Rover Range Rover Prices -- $-5,877 -3.4%
Land Rover Range Rover Evoque Prices -- $876 1.7%
Land Rover Range Rover Sport Prices -- $-2,771 -3%
Land Rover Range Rover Sport Plug-in Hybrid Prices -- $-5,948 -5.6%
Land Rover Range Rover Velar Prices -- $2,276 3.2%
Land Rover Range Rover Plug-in Hybrid Prices -- $-4,817 -4.4%
Lexus ES Prices -- --
Lexus ES Hybrid Prices -- --
Lexus GX Prices -- $4,306 7.2%
Lexus IS Prices -- $3,025 7.3%
Lexus LC Prices -- $2,763 2.9%
Lexus LC Hybrid Prices -- $2,936 2.9%
Lexus LS Prices -- $3,670 4.7%
Lexus LS Hybrid Prices -- $-1,832 -1.6%
Lexus LX Prices -- $1,130 1.1%
Lexus NX Prices -- --
Lexus NX Hybrid Prices -- --
Lexus RC Prices -- $1,854 3.8%
Lexus RX Prices -- $3,377 6.1%
Lexus RX Hybrid Prices -- $2,603 4.6%
Lexus RZ Electric Prices -- $3,744 6.3%
Lexus TX Prices -- --
Lexus TX Hybrid Prices -- --
Lexus UX Hybrid Prices -- --
Lincoln Aviator Prices -- $1,982 3.2%
Lincoln Corsair Prices $5,776 10.9% $1,741 3.7%
Lincoln Nautilus Prices -- $2,134 4.6%
Lincoln Navigator Prices -- $5,936 6.3%
MINI Clubman Prices -- --
MINI Cooper Prices -- --
MINI Countryman Prices -- --
MINI Hardtop Prices -- --
MINI Hardtop Electric Prices -- --
Maserati Ghibli Prices $6,000 5.8% $10,626 11.4%
Maserati GranTurismo Prices -- --
Maserati Grecale Prices -- $10,532 14.2%
Maserati Levante Prices -- $11,541 13%
Maserati Quattroporte Prices -- $9,868 6.4%
Mazda CX-30 Prices -- $1,360 3.7%
Mazda CX-5 Prices -- $2,607 7.1%
Mazda CX-50 Prices -- $1,567 4.6%
Mazda CX-9 Prices -- $6,305 12.7%
Mazda CX-90 Prices -- --
Mazda CX-90 Plug-In Hybrid Prices -- --
Mazda MX-30 Electric Prices -- $-321 -0.9%
Mazda MX-5 Miata Manual Prices -- $1,457 4.1%
Mazda Mazda3 Prices -- $1,570 5.1%
Mercedes A-Class Prices $-688 -1.9% --
Mercedes AMG GT Prices $4,796 4.7% $3,616 3.4%
Mercedes C-Class Prices -- $3,205 7%
Mercedes CLA Prices -- $3,177 7.5%
Mercedes CLS Prices -- $3,030 3.9%
Mercedes E-Class Prices -- $3,131 4.7%
Mercedes EQB Electric Prices -- $6,429 11.1%
Mercedes EQS SUV Electric Prices -- $15,305 14.1%
Mercedes EQS Electric Prices -- $12,926 11.9%
Mercedes G-Class Prices $-3,350 -1.9% $-7,927 -5.6%
Mercedes GLA Prices -- $2,427 6%
Mercedes GLB Prices -- $2,449 5.7%
Mercedes GLC Prices $4,483 9.6% $2,431 5%
Mercedes GLC Coupe Prices $5,119 9.6% $2,665 4.8%
Mercedes GLE Prices -- $2,923 4.3%
Mercedes GLE Coupe Prices -- $2,764 3.4%
Mercedes GLE Plug-in Hybrid Prices -- --
Mercedes GLS Prices -- $964 0.9%
Mercedes S-Class Prices -- $15,987 12.8%
Mercedes SL Prices $29,244 16.3% $8,695 7.8%
Mitsubishi Eclipse Cross Prices -- $1,268 4%
Mitsubishi Mirage Prices -- $482 2.6%
Mitsubishi Outlander Prices -- $2,036 6.3%
Mitsubishi Outlander Sport Prices -- $764 2.9%
Mitsubishi Outlander Plug-in Hybrid Prices -- $1,776 3.8%
Nissan Altima Prices -- $1,752 5.8%
Nissan Ariya Electric Prices -- $1,412 2.3%
Nissan Armada Prices -- $5,143 7.1%
Nissan Frontier Prices -- $1,706 4.2%
Nissan GT-R Prices -- --
Nissan Kicks Prices -- $490 2.1%
Nissan LEAF Electric Prices -- $1,317 3.6%
Nissan Maxima Prices -- $2,393 5.4%
Nissan Murano Prices -- $2,431 6.2%
Nissan Pathfinder Prices -- $3,269 6.3%
Nissan Rogue Prices -- $1,837 5.7%
Nissan Rogue Sport Prices $2,034 6.6% --
Nissan Sentra Prices -- $715 3.2%
Nissan Titan Prices -- $4,497 7%
Nissan Titan XD Prices -- $3,019 5.6%
Nissan Versa Prices -- $58 0.3%
Nissan Z Prices -- --
Nissan Z Manual Prices -- $-335 -0.8%
Porsche 718 Boxster Prices -- $-2,223 -2.4%
Porsche 718 Cayman Prices -- $-1,821 -2.4%
Porsche 911 Prices -- $-5,391 -2%
Porsche Cayenne Prices -- $-3,254 -2.4%
Porsche Cayenne Coupe Prices -- $-4,505 -2.4%
Porsche Cayenne Coupe Hybrid Prices -- $-4,152 -2.4%
Porsche Cayenne Hybrid Prices -- $-4,093 -2.4%
Porsche Macan Prices -- $6,251 10.6%
Porsche Panamera Prices -- $3,491 3.7%
Porsche Panamera Hybrid Prices -- $2,652 2.1%
Porsche Taycan Electric Prices -- $3,224 3.2%
Ram 1500 Prices -- $3,719 6.3%
Ram 1500 Classic Prices -- $7,628 14.7%
Ram 2500 Prices $7,638 13.2% $2,465 4.5%
Ram 3500 Prices -- $3,465 4.9%
Ram ProMaster City Wagon Prices $315 0.9% --
Subaru Ascent Prices -- $2,610 6.1%
Subaru BRZ Manual Prices -- $-135 -0.4%
Subaru Crosstrek Prices -- --
Subaru Forester Prices -- $1,776 5%
Subaru Impreza Prices -- --
Subaru Legacy Prices -- --
Subaru Outback Prices -- --
Subaru Solterra Electric Prices -- $3,011 6%
Subaru WRX Manual Prices -- $1,679 5.2%
Toyota 4Runner Prices -- $1,712 3.6%
Toyota C-HR Prices $-2,009 -7.6% --
Toyota Camry Prices -- $480 1.4%
Toyota Camry Hybrid Prices -- $461 1.4%
Toyota Corolla Prices -- $663 2.6%
Toyota Corolla Cross Prices -- $290 0.9%
Toyota Corolla Cross Hybrid Prices -- $65 0.2%
Toyota Corolla Hybrid Prices -- $240 1%
Toyota Crown Hybrid Prices -- $1,998 4.9%
Toyota GR Corolla Prices -- $-1,101 -3%
Toyota GR Supra Prices -- $779 1.7%
Toyota GR86 Manual Prices -- $-489 -1.5%
Toyota Grand Highlander Prices -- --
Toyota Grand Highlander Hybrid Prices -- --
Toyota Highlander Prices -- $1,584 3.8%
Toyota Highlander Hybrid Prices -- $1,649 3.8%
Toyota Prius Prime Plug-in Hybrid Prices -- $-1,029 -3.1%
Toyota Prius Hybrid Prices -- $-584 -2%
Toyota RAV4 Prices -- $550 1.5%
Toyota RAV4 Prime Plug-in Hybrid Prices -- $333 0.8%
Toyota RAV4 Hybrid Prices -- $544 1.5%
Toyota Sequoia Prices -- $-792 -1.3%
Toyota Sienna Prices -- $-692 -1.3%
Toyota Tacoma Prices -- $797 2.2%
Toyota Tundra Prices -- $3,790 6.6%
Toyota Tundra Hybrid Prices -- $3,675 6%
Toyota Venza Prices -- $306 0.8%
Toyota bZ4X Electric Prices -- $-65 -0.1%
Volkswagen Arteon Prices -- $4,615 9%
Volkswagen Atlas Prices -- $3,054 6.9%
Volkswagen Atlas Cross Sport Prices -- $3,256 7.5%
Volkswagen Golf GTI Prices -- --
Volkswagen Golf GTI Manual Prices -- $1,033 2.8%
Volkswagen Golf R Prices -- $-2,369 -5.1%
Volkswagen ID.4 Electric Prices -- $3,023 6.1%
Volkswagen Jetta Prices -- $1,138 4.5%
Volkswagen Jetta Manual Prices -- --
Volkswagen Taos Prices -- $2,030 6.4%
Volkswagen Tiguan Prices -- $2,013 5.8%
Volvo C40 Recharge Electric Prices -- $6,871 11.2%
Volvo S60 Prices -- $926 1.8%
Volvo S60 Recharge Plug-in Hybrid Prices -- --
Volvo S90 Prices -- $1,146 1.8%
Volvo S90 Recharge Plug-in Hybrid Prices -- --
Volvo V60 Cross Country Prices -- --
Volvo V60 Recharge Plug-in Hybrid Prices -- $1,291 1.8%
Volvo V90 Cross Country Prices -- --
Volvo XC40 Prices -- $4,901 10.3%
Volvo XC40 Recharge Electric Prices -- $4,365 8%
Volvo XC60 Prices -- $4,368 9%
Volvo XC60 Recharge Plug-in Hybrid Prices -- $7,037 9.4%
Volvo XC90 Prices -- $6,229 9.7%
Volvo XC90 Recharge Plug-in Hybrid Prices -- $9,490 11.7%

3 Steps Every Car Buyer Needs to Take to Save Maximum Money

The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:

Step 1 Get Prices From My Trusted Network

Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).
Select Vehicle to Get Local Pricing

Step 2 Get Prices From TrueCar / CarsDirect

TrueCar, and CarsDirect are my top 2 online price quote recommendations. These services show you pre-negotiated prices from dealers closest to you - and the deals are usually pretty decent. But remember, you can still negotiate further.

Step 3 Complete my Checklist

Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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