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Cadillac Knocks $1,300 Off Price of CTS Wagon

January 28, 2010

Cadillac CTS WagonWould you buy a station wagon if it cost more than an equivalent crossover? Cadillac is hoping that a $1,300 price drop on its CTS wagon will make it more attractive to buyers who also have the option of buying an SRX crossover.

The CTS is Cadillac's base model sedan and has received rave reviews from a variety of news outlets regarding its construction and its performance compared to other luxury sedans. The company realized, though, that at more than $40,000 for the base wagon, buyers might want to check out the SRX instead.

Now the CTS is listed at just over $39,000 with destination charge included, and Cadillac is hoping the new model will appeal to men who don't want a crossover; the two models had been aimed at opposite sexes.

If you'd prefer a wagon, few of which are offered these days in the U.S., then the CTS sports wagon may be a good bet in the luxury market. Otherwise, the SRX starting at $33,330 may be a better bet for value, coming in at $5,000 less than the niche wagon.

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My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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