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Why Toyota Still Makes Sense for Buyers

February 11, 2010

ToyotaWhere there's smoke, there's generally a fire, which is why Toyota is seeing sales figures decline precipitously since the beginning of a major recall that has affected two-thirds of their lineup.

Combine that with a production shutdown, and it may seem like red flags surround a decision to purchase Toyotas. Savvy shoppers should take note, however, that Toyotas may represent the best value in years these days.

Once the recalls are completed and the brakes, floor mats and accelerator problems are fixed, Toyota will need to revitalize its sales efforts to come close to their former levels.

That means a healthy dose of incentives and deals that have rarely happened during the release of new vehicles. In the next six months, it is entirely possible to see thousands of dollars in incentives and attractive lease and loan rates not seen since the government bailed out General Motors and Chrysler.

Those prices are going to be found on cars that, in spite of the recent quality control issues, still get high marks from organizations like Consumer Reports for their reliability.

My Recommendation for Car Shoppers

TrueCar, RydeShopper, and CarsDirect are the best way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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