Toyota Sales Slump is Good News For Buyers

Bad news for Toyota means good news for Toyota buyers.

Even with huge incentives, Toyota sales have dropped in early May. Though effective at first, the impact of these incentives has been short-lived, surprising analysts who expected strong sales into June, when the incentives are slated to end.

Edmunds reports that Toyota's incentives seem to be less effective than before, as "Toyota's sales have dropped 17 percent compared to April, 2010".

More good news for buyers: Toyota and Ford are locked in a contest for the #1 sales brand in the US. Which means that for Toyota to keep pace, they'll most likely be offering even larger incentives in the coming months.

However, good deals are here now. Toyota's slow sales in May puts buyers in a strong bargaining position -- on top of the deals and incentives already available.

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