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Toyota Sales Slump is Good News For Buyers

May 27, 2010

Toyota SalesBad news for Toyota means good news for Toyota buyers.

Even with huge incentives, Toyota sales have dropped in early May. Though effective at first, the impact of these incentives has been short-lived, surprising analysts who expected strong sales into June, when the incentives are slated to end.

Edmunds reports that Toyota's incentives seem to be less effective than before, as "Toyota's sales have dropped 17 percent compared to April, 2010".

More good news for buyers: Toyota and Ford are locked in a contest for the #1 sales brand in the US. Which means that for Toyota to keep pace, they'll most likely be offering even larger incentives in the coming months.

However, good deals are here now. Toyota's slow sales in May puts buyers in a strong bargaining position -- on top of the deals and incentives already available.

My Recommendation for Car Shoppers

TrueCar, Edmunds, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan

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Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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