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The Largest "Hidden" Car Incentives Currently Available

December 9, 2010

Hidden RebatesCar manufacturers sometimes give dealers "hidden" factory-to-dealer rebates, often called "marketing support".

The money is offered only at certain times when sales for particular models need a little "push".

It's useful to know which makes and models currently receive marketing support from the manufacturer because these cars will tend to have a lot of room for negotiating.

Prices on these vehicles will be lower than normal, and if the dealer adds his own discount, the deals can be even sweeter.

This kind of discount from a dealer is preferable to getting a direct-to-customer rebate, mainly due to tax reasons.

Sales tax on a new car is calculated on the selling price, after discounts are subtracted, but before rebates are deducted. So with these hidden discounts, your sales tax will be less.

Here are the largest factory-to-dealer rebates currently available. These are all good until the end of the year:

  • 2010 BMW M6    $12,500
  • 2010 BMW 6 Series    $10,000
  • 2009 Cadillac XLR    $10,000
  • 2009 Cadillac XLR-V    $10,000
  • 2010 Mercedes-Benz CL-Class    $10,000
  • 2010 Mercedes-Benz S-Class    $10,000
  • 2010 Audi A8    $9,700
  • 2009 Saab 9-7X    $9,000
  • 2010 Cadillac DTS    $8,000
  • 2010 Cadillac Escalade    $8,000
  • 2010 Cadillac Escalade Hybrid    $8,000
  • 2010 Cadillac STS    $8,000
  • 2010 Audi S6    $7,000
  • 2010 Cadillac Escalade ESV    $7,000
  • 2010 Cadillac Escalade EXT    $7,000
  • 2010 Infiniti QX56    $7,000
  • 2010 Audi A6    $6,000
  • 2010 Cadillac CTS Wagon    $6,000
  • 2009 Cadillac STS-V    $6,000
  • 2010 Mercury Grand Marquis    $5,500
  • 2011 Mercury Grand Marquis    $5,500
  • 2010 Volvo S80    $5,500
  • 2010 Volvo XC70    $5,500
  • 2010 Audi TTS    $5,400
  • 2010 Cadillac CTS    $5,000
  • 2010 Cadillac CTS-V    $5,000
  • 2011 Cadillac DTS    $5,000
  • 2011 Cadillac STS    $5,000
  • 2010 Chevrolet Impala    $5,000
  • 2010 Infiniti FX50    $5,000
  • 2010 Lincoln Town Car    $5,000
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