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The Largest "Hidden" Car Incentives Currently Available

December 9, 2010

Hidden RebatesCar manufacturers sometimes give dealers "hidden" factory-to-dealer rebates, often called "marketing support".

The money is offered only at certain times when sales for particular models need a little "push".

It's useful to know which makes and models currently receive marketing support from the manufacturer because these cars will tend to have a lot of room for negotiating.

Prices on these vehicles will be lower than normal, and if the dealer adds his own discount, the deals can be even sweeter.

This kind of discount from a dealer is preferable to getting a direct-to-customer rebate, mainly due to tax reasons.

Sales tax on a new car is calculated on the selling price, after discounts are subtracted, but before rebates are deducted. So with these hidden discounts, your sales tax will be less.

Here are the largest factory-to-dealer rebates currently available. These are all good until the end of the year:

  • 2010 BMW M6    $12,500
  • 2010 BMW 6 Series    $10,000
  • 2009 Cadillac XLR    $10,000
  • 2009 Cadillac XLR-V    $10,000
  • 2010 Mercedes-Benz CL-Class    $10,000
  • 2010 Mercedes-Benz S-Class    $10,000
  • 2010 Audi A8    $9,700
  • 2009 Saab 9-7X    $9,000
  • 2010 Cadillac DTS    $8,000
  • 2010 Cadillac Escalade    $8,000
  • 2010 Cadillac Escalade Hybrid    $8,000
  • 2010 Cadillac STS    $8,000
  • 2010 Audi S6    $7,000
  • 2010 Cadillac Escalade ESV    $7,000
  • 2010 Cadillac Escalade EXT    $7,000
  • 2010 Infiniti QX56    $7,000
  • 2010 Audi A6    $6,000
  • 2010 Cadillac CTS Wagon    $6,000
  • 2009 Cadillac STS-V    $6,000
  • 2010 Mercury Grand Marquis    $5,500
  • 2011 Mercury Grand Marquis    $5,500
  • 2010 Volvo S80    $5,500
  • 2010 Volvo XC70    $5,500
  • 2010 Audi TTS    $5,400
  • 2010 Cadillac CTS    $5,000
  • 2010 Cadillac CTS-V    $5,000
  • 2011 Cadillac DTS    $5,000
  • 2011 Cadillac STS    $5,000
  • 2010 Chevrolet Impala    $5,000
  • 2010 Infiniti FX50    $5,000
  • 2010 Lincoln Town Car    $5,000
    See the lowest prices on a vehicle in your area (plus see the actual incentives you qualify for)
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    My Recommendation for Car Shoppers

    TrueCar No-Haggle and Edmunds Price Promise are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

    California Residents - Important:

    There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

    - Gregg Fidan

    Gregg Fidan

    About: Gregg Fidan


    Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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