The Largest "Hidden" Car Incentives Currently Available
December 9, 2010
Car manufacturers sometimes give dealers "hidden" factory-to-dealer rebates, often called "marketing support".
The money is offered only at certain times when sales for particular models need a little "push".
It's useful to know which makes and models currently receive marketing support from the manufacturer because these cars will tend to have a lot of room for negotiating.
Prices on these vehicles will be lower than normal, and if the dealer adds his own discount, the deals can be even sweeter.
This kind of discount from a dealer is preferable to getting a direct-to-customer rebate, mainly due to tax reasons.
Sales tax on a new car is calculated on the selling price, after discounts are subtracted, but before rebates are deducted. So with these hidden discounts, your sales tax will be less.
Here are the largest factory-to-dealer rebates currently available. These are all good until the end of the year:
2010 BMW M6 $12,500
2010 BMW 6 Series $10,000
2009 Cadillac XLR $10,000
2009 Cadillac XLR-V $10,000
2010 Mercedes-Benz CL-Class $10,000
2010 Mercedes-Benz S-Class $10,000
2010 Audi A8 $9,700
2009 Saab 9-7X $9,000
2010 Cadillac DTS $8,000
2010 Cadillac Escalade $8,000
2010 Cadillac Escalade Hybrid $8,000
2010 Cadillac STS $8,000
2010 Audi S6 $7,000
2010 Cadillac Escalade ESV $7,000
2010 Cadillac Escalade EXT $7,000
2010 Infiniti QX56 $7,000
2010 Audi A6 $6,000
2010 Cadillac CTS Wagon $6,000
2009 Cadillac STS-V $6,000
2010 Mercury Grand Marquis $5,500
2011 Mercury Grand Marquis $5,500
2010 Volvo S80 $5,500
2010 Volvo XC70 $5,500
2010 Audi TTS $5,400
2010 Cadillac CTS $5,000
2010 Cadillac CTS-V $5,000
2011 Cadillac DTS $5,000
2011 Cadillac STS $5,000
2010 Chevrolet Impala $5,000
2010 Infiniti FX50 $5,000
2010 Lincoln Town Car $5,000
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- Gregg Fidan
About: Gregg Fidan
Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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