There are over 5,000 dealerships providing pre-negotiated prices through TrueCar, oftentimes offering rock-bottom prices (although you should still try to negotiate lower).
Some dealers are actually offering vehicles for below cost, hoping to make up the revenue by selling add-ons such as extended warranties. Other dealers, feeling threatened, are trying to shut down TrueCar through legislation that prohibits them from doing business in their State.
This is actually a good sign for buyers. It shows that TrueCar does provide deals that are eating away dealer profits.
Here are the largest discounts I was able to find with a quick search in Southern California:
|Vehicle||Average Savings off MSRP||% Discount|
|2012 Mitsubishi Galant||$3,441||15%|
|2012 Toyota Tundra 2WD||$3,802||15%|
|2012 Chevrolet Malibu||$3,280||14%|
|2012 Nissan Frontier||$2,466||13%|
|2012 Ford Focus||$2,457||13%|
|2012 Chevrolet Impala||$3,436||13%|
|2012 Nissan Altima||$2,692||13%|
|2012 Ford Expedition||$4,855||13%|
|2012 Nissan Sentra||$2,219||13%|
|2012 Ford Expedition EL||$5,119||12%|
|2012 Lincoln MKS||$5,108||12%|
|2012 Ford Flex||$3,725||12%|
|2012 Ford Fusion||$2,542||12%|
|2012 Nissan Maxima||$3,574||11%|
|2012 Nissan Murano||$3,464||11%|