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Cars That Meet Buyer's Expectations

August 30, 2012

This week, Strategic Vision released their annual "Total Quality Awards" which ranks the quality of new vehicles based on the owner's total ownership experience.

What sets this study apart from others is that they measure things such as "owner reported delight", "future purchase intent", and "emotional attachment to vehicle". The study aims to gauge how well a car matches the buyer's explicit expectations.

Toyota led the study with the fewest reported problems per vehicle, but Volkswagen had the best overall quality. Here are the results:

SegmentWinner(s)TQI Score
Small CarFiat 500 Hatchback869
Small Multi-FunctionVolkswagen Golf874
Mid-Size CarChevrolet Volt913
Mid-Size Multi-FunctionHonda Accord Crosstour879
Large CarDodge Charger911
Near-Luxury CarAudi A4 Sedan917
Luxury CarAudi A8 Sedan942
Specialty CoupeMini Cooper Coupe926
ConvertibleVolkswagen Eos902
Premium Convertible/RoadsterBMW Z4 Roadster938
MinivanHonda Odyssey872
Entry UtilityVolkswagen Tiguan877
Mid-Size Crossover UtilityFord Flex888
Mid-Size Traditional UtilityJeep Grand Cherokee888
Large UtilityNissan Armada900
Near-Luxury UtilityLand Rover Evoque 5-Door928
Luxury UtilityBMW X6936
Standard PickupHonda Ridgeline863
Full-Size PickupFord F-150902
Heavy-Duty Pickup Ford F-250/350 874
Premium Coupe BMW 1-Series Coupe 922
Chevrolet Corvette Coupe 921

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