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Mercedes Offering Special Incentives Up to $5,000

November 8, 2012

Great news for luxury car buyers - a sales decline in Europe means thousands of luxury cars originally targeted for that region are now trying to be shifted to the U.S. Whenever we have an increase in supply, vehicle prices tend to drop.

But it gets even better. Mercedes and BMW are in a very tight sales race, with Mercedes leading BMW by only 5,221 sales so far this year (BMW won the sales crown last year).

A memo to Mercedes dealers was recently leaked, showing that Mercedes is offering special discounts of up to $5,000 on the 2012 GL-Class SUV, $750 on the C-Class, $2,250 for the E-Class, $3,000 for the GLK-Class and $3,275 for the S-Class (including the 2013 model). But there's one catch: these discounts are only being offered to "VIP customers". It's not clear what constitutes a VIP customer, but Mercedes is leaving that up to the discretion of the dealership's general manager - which means you should be able to snag these discounts if you contact enough dealers (tip: Use the CarWoo Deal Finder to find the best deals).

In addtion to the cash incentives, Mercedes is also offering a five-payment lease pull-ahead promotion which lets current Mercedes owners skip five payments if they buy or lease any 2012 or 2013 Mercedes through MB Financial Services.

All in all, it's a great time to be shopping for a luxury brand vehicle right now. The manufacturers are very motivated to sell out the remaining leftover models, and try to win the sales race this year.

My Recommendation for Car Shoppers

TrueCar No-Haggle, Edmunds Price Promise, and 1-800 Car Show are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.

California Residents - Important:

There is a new online car buying service called Roadster, available only to California residents, which I highly recommend you try - especially if you hate the stress of haggling with a car salesman. They provide an expert concierge who negotiates the price of the car and delivers it to your home with zero hassle - you never have to interact with a dealership. Here is my in-depth review of Roadster and why I recommend it.

- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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