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Mercedes Offering Special Incentives Up to $5,000

November 8, 2012

Great news for luxury car buyers - a sales decline in Europe means thousands of luxury cars originally targeted for that region are now trying to be shifted to the U.S. Whenever we have an increase in supply, vehicle prices tend to drop.

But it gets even better. Mercedes and BMW are in a very tight sales race, with Mercedes leading BMW by only 5,221 sales so far this year (BMW won the sales crown last year).

A memo to Mercedes dealers was recently leaked, showing that Mercedes is offering special discounts of up to $5,000 on the 2012 GL-Class SUV, $750 on the C-Class, $2,250 for the E-Class, $3,000 for the GLK-Class and $3,275 for the S-Class (including the 2013 model). But there's one catch: these discounts are only being offered to "VIP customers". It's not clear what constitutes a VIP customer, but Mercedes is leaving that up to the discretion of the dealership's general manager - which means you should be able to snag these discounts if you contact enough dealers (tip: Use the CarWoo Deal Finder to find the best deals).

In addtion to the cash incentives, Mercedes is also offering a five-payment lease pull-ahead promotion which lets current Mercedes owners skip five payments if they buy or lease any 2012 or 2013 Mercedes through MB Financial Services.

All in all, it's a great time to be shopping for a luxury brand vehicle right now. The manufacturers are very motivated to sell out the remaining leftover models, and try to win the sales race this year.

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My Top Recommended Tools for Car Shoppers


TrueCar and Edmunds Price Promise are the quickest way to see the lowest prices available on new cars in your area. Both tools provide upfront prices from local dealers, and the deals are usually really good. It should be the first step you take when negotiating car prices. You should follow that up with my checklist to make sure you get the best possible deal.
- Gregg Fidan

Gregg Fidan

About: Gregg Fidan


Gregg Fidan + is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.

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