GM Focuses on Increasing Sales
Part of the problem is that GM is still not hitting the levels it did before the 2008-09 bailouts, and Whitacre is concerned that a potential public offering of stock won't go well without top notch sales.
The benefit to customers is two-fold: One, the dealership network is expanding with more than 600 dealerships continuing to sell GM cars after being told they would be shut down. More dealerships means more chances to comparison shop and to play dealers against each other to lock in a lower price.
A desire for more sales will also lend itself to a higher number of incentives on cars in coming months. GM's internal structure was shaken up, but the net result is that dealers will spend less time talking with corporate officers and more time selling cars.

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