Hyundai Equus Buyers Will Get Free iPad
Although this "gift" is small when you compare it to the price of the car ($55,000), you gotta hand it to Hyundai, they keep coming up with some great marketing ideas.
Hyundai was the first car maker to introduce a buy-back program for car buyers who got laid off after purchasing. Other car makers followed suit but it's been hard catching up to Hyundai, which has seen its sales skyrocket over the last year.
Hyundai has not confirmed that the device will indeed be an Apple iPad, but that's what most analyts think it will be. This is no reason to buy a car however, especially one that is a newly introduced model.
Our recommendation is to wait until at least 2011 before considering purchasing the Equus. The extra time will allow supply to catch up with demand, resulting in more affordable transaction prices.
My Recommendation for Car ShoppersTrueCar No-Haggle, CarsDirect, and NADAGuides are the quickest way to see the lowest car prices in your area. These sites show you no-haggle prices from dealers closest to you - and the deals are usually really good. This should be the first step you take when negotiating your car price. Follow this up with my checklist to make sure you squeeze out every last bit of savings.
- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid