Chevrolet Providing Test Drives of Civic and Corolla at Dealerships
The Chevrolet Cruze may be the biggest vehicle General Motors will launch in the U.S. this year.
However, the new sedan will only be successful if properly launched and marketed.
So how do you best show off its many assets, like refined interior, 10 standard airbags and the most hip and shoulder room in its class?
Easy. Show and Tell.
GM will ask its 3,000 dealers to purchase a Toyota Corolla and a Honda Civic so shoppers can compare and contrast the newest Chevrolet against the C-Segment stalwarts from Japan.
Since the Cruze is all-new and both the Civic and Corolla are showing their age, Chevy most likely will fare well.
Perhaps the bigger challenge, though, will be to get customers who would traditionally buy a Honda or Toyota to shop at a Chevy store in the first place. GM plans to officially launch the Cruze in late September.
If you're considering buying a Honda Civic or Toyota Corolla, this will make it easy and convenient to test drive the competition all in one place.
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The key to getting the best deal is to gather price or lease bids from as many local dealers as possible. Then shop that best price around until no one can beat it. Here are the steps:Step 1 Get Prices From My Trusted Network
Select the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).Step 2 Get Prices From TrueCar / CarsDirect
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Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
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About The Author
Gregg Fidan is the founder of RealCarTips. After being ripped off on his first car purchase, he devoted several years to figuring out the best ways to avoid scams and negotiate
the best car deals. He has written hundreds of articles on the subject of car buying and taught thousands of car shoppers how to get the best deals.
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