Chevrolet Providing Test Drives of Civic and Corolla at Dealerships
However, the new sedan will only be successful if properly launched and marketed.
So how do you best show off its many assets, like refined interior, 10 standard airbags and the most hip and shoulder room in its class?
Easy. Show and Tell.
GM will ask its 3,000 dealers to purchase a Toyota Corolla and a Honda Civic so shoppers can compare and contrast the newest Chevrolet against the C-Segment stalwarts from Japan.
Since the Cruze is all-new and both the Civic and Corolla are showing their age, Chevy most likely will fare well.
Perhaps the bigger challenge, though, will be to get customers who would traditionally buy a Honda or Toyota to shop at a Chevy store in the first place. GM plans to officially launch the Cruze in late September.
If you're considering buying a Honda Civic or Toyota Corolla, this will make it easy and convenient to test drive the competition all in one place.
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Step 1 Get Prices From My Trusted NetworkSelect the vehicle you're interested in to see if there are local dealers in my network who will provide you with their best upfront price. You will get direct access to an internet sales manager who you can further negotiate with online (no need to visit dealership).
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- Gregg Fidan
Each week, I'll keep you up-to-date on the latest car deals and news that might affect your purchase. This includes...
- Best Rebates, Incentives, and Lease Deals
- Latest Car Buying Scams and Tricks
- The Best & Worst Time to Buy a Car
- Which Cars You Should Avoid